EMERYVILLE, Calif. and BOSTON, April 30, 2015 (GLOBE NEWSWIRE) -- Today, TubeMogul (Nasdaq:TUBE), a leading enterprise software company for brand advertising, and Hill Holliday have announced a preferred partnership where Hill Holliday's programmatic team will use TubeMogul's software platform to consolidate video advertising buys on behalf of the agency's clients.
The agreement is a natural extension of an existing two-year relationship between TubeMogul and Hill Holliday and cements the agency's shift from a managed-service model to a self-serve approach. Transparency around both economic and performance metrics, the increased operational efficiency from automation and the ability to execute data-driven audience buys across multiple screens were key factors in cementing the partnership.
"TubeMogul's software provides us with a centralized place from which we can easily manage and control every aspect of our campaigns," said Katie Thompson, VP Director Platform Media, Hill Holliday. "They have embodied the spirit of partnership through not only consistent education, but also through their unsurpassed dedication to helping us make every ad buy more accountable for our clients."
"Hill Holliday's commitment to transparency and providing their clients with both exceptional service as well as exceptional business results makes them ideal partners for us," said Lee Freund, Vice President of Enterprise Sales, TubeMogul. "We're incredibly excited to formalize what has been a long and fruitful relationship and we look forward to collaborating with the Hill Holliday team to collectively move the industry forward."
As part of the deal, members from Hill Holliday's programmatic team will complete TubeMogul's Client Certification Program, a comprehensive overview of the digital advertising industry as well as in-depth instruction of TubeMogul's platform.
About TubeMogul
TubeMogul (Nasdaq:TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.
About Hill Holliday
Hill Holliday is proud to be among the top creative marketing agencies in the country, with 900 employees across its network. We work on some of the nation's largest and most respected brands, and our success came by putting people and ideas first. We were founded in 1968 and today we bring unbeatable talent and expertise to every area of modern communications on behalf of industry leaders like Verizon Wireless, Bank of America, Dunkin' Donuts, LG, (RED), John Hancock, TJX, Capella University, Chili's, Novartis, and Great Wolf Resorts. For more about our people, our work, and our culture, please visit http://www.hhcc.com.