SCOTTSDALE, AZ--(Marketwired - May 07, 2015) - TrueShip's newest guide is focused on helping e-retailers reduce the rate of shopping cart abandonment, something that experts say levels out at about 59% in ecommerce.
Ongoing studies have identified a number of links between shopping cart abandonment rates and identifiable variables. Elements that are key contributors, amongst numerous cart abandonment influencers, include things like product pricing, shipping cost and options, returns policy, site security, embedded customer reviews and even the guest checkout option.
In the new guide by TrueShip, the five leading factors of shopping cart abandonment are addressed using simple to understand suggestions that e-retailers can use to improve conversion rates and attract more sales and conversions.
The guide covers topics that include:
- Infographic on the mindset of the online shopper.
- Shipping prices and abandonment rates.
- Integrating discounts and digital coupons to improve conversions.
- Embedded nested reviews and comparison features to improve sales lift.
- The importance of security badging.
- Why the returns policy is important.
- Infographic on cart abandonment rates and what's causing them.
"Most e-retailers suffer from astronomical cart abandonment rates that can usually be improved by making a few simple changes," explained Michael Lazar, Director of Online Marketing at TrueShip. "We've created this detailed new guide that includes two infographics to help users of ReadyShipper shipping software and ReadyReturns online product returns software decrease abandonment rates across the board."
TrueShip's new guide on the reducing cart abandonment rates can be viewed in its entirety by visiting: http://www.trueship.com/blog/2015/05/07/reducing-abandonment-rates-five-things-youre-not-doing-how-to-fix-it/#.VUv9ApPhAcU.
A detailed assortment of related ecommerce guides can also be found at TrueShip's website at: http://www.trueship.com/blog.
About TrueShip
#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
About ReadyReturns
#ReturnsHappen - ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
Embedded Video Available: https://www.youtube.com/watch?v=lEgwtCcwjYk
Contact Information:
Press Contact
Director of Online Marketing
Michael Lazar
Tel: (877) 818-7447
Email: support@trueship.com