LAS VEGAS, Nev., Feb. 16, 2016 (GLOBE NEWSWIRE) -- via PRWEB - OfferCraft, a Las Vegas-based software company, signed a deal with the world-famous Palms Casino Resort that will give guests new ways to earn rewards, such as a video basketball game to win free drinks, or scratch-to-win games in emails to unlock bonus points from Club Palms.
Some of the games will be available in the property, while others will be accessible via the palms.com website and other channels. Unlike traditional prizes, the rewards earned from playing these games are more interactive -- as an example, if a guest wins a reward that he or she doesn't like, the software allows the guest to swap it out for something else.
"The OfferCraft product speaks for itself, and we couldn't be happier to have implemented it at Palms," said Jake Joyce, Vice President of Casino Marketing. "It's easy to set up and use from one campaign to another. More importantly, it has been nimble enough to meet both our creative and analytical needs across many targeted channels."
OfferCraft blends gamification tools with deep insights into human psychology to deliver more engaging incentives that delight and entertain customers.
"We feel lucky to get to work with the Palms team. They are smart, forward-thinking, and focused on customer service," said OfferCraft CEO Aron Ezra. "We've seen outstanding results so far -- the experiences we're creating make interacting with Palms more fun, more memorable, and ultimately more rewarding for everyone."
For more information on OfferCraft or to request a demo, please visit OfferCraft.com.
About OfferCraft
OfferCraft is a Software-as-a-Service company that helps organizations craft better offers. Inspired by game theory and customer psychology, OfferCraft's unique gamification software transforms traditional incentives into far more effective offers and rewards -- ultimately motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation sensors to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, employee education efforts, surveys, coupons and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit http://www.OfferCraft.com.
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