Western Communication's The Observer and Baker City Herald Join MGN Online as Digital and Newspaper Subscribers

CARDIFF BY THE SEA, Calif., March 10, 2016 (GLOBE NEWSWIRE) -- MGN Online, America's #1 resource for Still and Animated News Graphics, is pleased to announce the signing of Western Communication's Newspaper assets, The Observer in La Grande, Oregon and the Baker City Herald in Baker City, Oregon, part of Western Communication's, Inc. family of publications. The Observer and Baker City Herald join MGN Online's News Image Hub to enhance their Newspapers visual appeal and digital web presence.

Newspapers now have an even greater need for News Imagery with increased online readership. Digital advertising and subscriptions are becoming a significant part of successful newspaper enterprises.

"As the Newspaper business model evolves, the services that MGN Online provides brings traditional print publications into the digital age," said Gill Davis, President and CEO of MGN Online. "Our high quality graphical images and photos instantly improve the look and feel of our print subscriber's publications."

The Newspaper Industry has been struggling for the past several years with digital migration and it has been difficult for the Print Media to establish a new business model. Now, more than ever, readers are expecting high quality images, photos and maps to illustrate the News and feature stories.  Unlike print where a well written article would captivate readers, today's print consumers don't even engage unless they are first attracted visually.

MGN's Content has crossed over well to digital because of its TV Production Value roots. Television, unlike Newspapers, has always needed strong Visual Content to quickly provide the visual aid for a News Story. As the Newspapers new Media requirement does have a similar need to engage visually in order to stand out among the crowded News Media online, Newspapers are finding that the Visual Connection TV has always had, now must be utilized in the Print Media. In order to survive, Newspapers must adopt this visual approach to capture the attention of the next generation of News Consumers.

About Western Communications, Inc.
Western Communications, Inc. produces print publications and websites in Oregon and California. Its properties in Oregon include The Bulletin and Central Oregon Nickel Ads  in Bend; Baker City Herald in Baker City; The Observer in La Grande; Redmond Spokesman in Redmond; and the Curry Coastal Pilot in Brookings.  In California, they own The Daily Triplicate in Crescent City, and the Union Democrat in Sonora.  Western Communications, Inc. was founded in 1953 and their headquarters are in Bend, Oregon.

About MGN Online
MGN Online is America's premier resource for Still and Animated News Graphics, with a wide-ranging client roster of Affiliates extending across Television, Radio, Newspaper, Web, Mobile and Multi-media platforms. MGN Online serves newscasts, webcasts, newspapers, web radio and other News and Information services 24/7 through its innovative content creation, storage and distribution facilities. MGN Online is a division of Multimedia Graphic Network Inc., founded in 1982 and based in Cardiff by the Sea, California.