Scandic recruits Elin Westin as Director of Communications

Scandic Hotels, the largest hotel company in the Nordic region, has recruited
Elin Westin from Cohn & Wolfe for the position as Director of Communications.
Elin Westin has been recruited as Director of Communications at Scandic Hotels
Group. She will have overall responsibility for the  further development of the
Group’s commercial public relations, internal communications and company
profile.
Elin has extensive experience in marketing and communications and has held
senior executive positions at Springtime, Lensway, Prime and most recently from
her position of Senior Vice President of Cohn & Wolfe in Sweden.
- With her experience from working in the Nordic countries together with
extensive experience in driving sales through innovative PR and communication
campaigns
in both B2B and B2C, Elin will be a great asset for Scandic going forward, says
Thomas Engelhart, Chief Commercial Office, Scandic.
- Managing communication for the Nordic region’s strongest hotel brand is a
dream job. Scandic has a solid history, high guest confidence and exciting new
concepts. With this as a starting point, I look forward continuing the work to
bring the Scandic brand to life with the marketing teams in the various
countries, says Elin.
Elin will start on September 19 and be based in Stockholm. She will report to
Scandic’s Chief Commercial Officer, Thomas Engelhart.
For more information, please contact:
Thomas Engelhart, Chief Commercial Officer
Email: thomas.engelhart@scandichotels.com
Ann-Charlotte Johansson, VP Communications & IR
Email: ann-charlotte.johansson@scandichotels.com
Phone: +46 (0)72 180 22 44
www.scandichotelsgroup.com
About Scandic Hotels Group
Scandic is the largest hotel company in the Nordic region with 14,400 team
members and a network of close to 230 hotels with about 44,000 hotel rooms in
operation and under development. Scandic Friends is the biggest loyalty program
in the Nordic hotel sector with 1.7 million members. Corporate responsibility
has always been a part of Scandic’s DNA and Scandic has been named Best Hotel
Brand in the Nordic countries (BDRC). Since December 2, 2015, Scandic has been
listed on Nasdaq Stockholm. www.scandichotelsgroup.com