Unibet Group trusts the voice of the customer to stay ahead of the fierce competition

Growing quickly in a highly competitive landscape, where a vast variety of world
renowned brands are competing for shares of the growing market, Unibet and Maria
Casino turned to the Swedish technology focused research and data science
company Nepa to help them optimize their future brand position and secure larger
shares of the growing market.
Today the online gambling market is a jungle and Unibet Group is one of the true
pioneer´s in the online gambling industry. From having started the first Unibet
company in 1997, paving the way for many followers, Unibet Group is now a multi
-awarded European top player with a highly digitalised online platform.

"As a truly digital and technology focused company, we use large amounts of data
in order to ensure a customer centric organisation. Being able to structure,
summarise and analyse the data is crucial for making good business decisions,
says Ebba Ljungerud, Chief Commercial Officer at Unibet Group. Nepa has, since
our collaboration started in 2007, proven to be a strong partner in making use
of our data and positioning our Unibet and Maria Casino brands on this extremely
competitive market, Ebba continues."

The gambling industry is very user-oriented and has no shortage of consumer
data. That also applies for Unibet with their customer-centric concepts.
However, Unibet Group sees great potential in digging deeper into this global
data and in combining multiple sorts of insights. And that´s where Nepa offer
unique solutions and skill.

"We aim to help Unibet Group create an even sharper basis for their decision
-making by further deepening the understanding of and clarify the underlying
causes of their consumer´s needs and wishes, says Katarina Slotte, Head of Media
and Entertainment at Nepa. The more ways Unibet Group are able to utilise these
insights, and the more people in their organisation who have access to the them,
the bigger the impact on the overall business performance, Katarina concludes."

Customer centric business development is becoming less trend and more “default”
in many industries. But there is a large span between how the companies are
utilising these opportunities. Real time insights definitely help companies to
make fast tactical moves that support sales- and marketing activities. But the
future winners realise that the same insights also offer huge potential when
forming long term business strategies.

About Unibet

Please visit unibetgroupplc.com, unibet.com and mariacasino.com for more
information.
Nepa is a company at the crossroads of research, consulting and IT. We use
technology and industry expertise to develop innovative and efficient research
solutions that go beyond insights and enable action. By combining survey data,
behavioral data and business data, we help our clients become truly customer
centric by tying what consumers say to what they actually do. Connecting the
dots between data sets transforms the voice of the consumer into a concrete tool
for decision-making with real financial impact. We call it the ActionHub®.

Headquartered in Stockholm, we have ongoing assignments in 50+ countries across
five continents. We are 200+ employees with local presence in China, Denmark,
Finland, India, Norway, Singapore, Sweden, UK and US.