What do readers really think about blogs? Tailsweep and Nepa is launching “Bloggpanelen”

Tailsweep (http://www.tailsweep.se/) is the largest and leading media channel in
blogs and social media with 4.5 million unique blog visitors a week, 7.4 million
followers on Instagram and 2.5 million fans on Facebook. In close collaboration
with the rapidly growing research and data science company
Nepa (http://nepa.com/), Tailsweep has created “Bloggpanelen” that will pinpoint
readers opinions about blogs.
Bloggpanelen allow the participants involved in the study to give their opinion
on blogs, brands, advertisers, content providers, and more.

According to Olle Råghall, Head of Commercial Services within Media at NEPA, the
panel will result in a better experience for both readers and bloggers. At the
same time advertisers will gain better insights into what readers really want.

"Tailsweep are the true pioneers in the blog market and Bloggpanelen is an
important step to further develop the market for influencers. To us it feels
quite natural to ask the users themselves what they think.

Tailsweep aim to be the best, long-term alternative for both influencers and
advertisers. Bloggpanelen is a tool that makes us more relevant to all parties
and it will raise the overall quality of the market. It will deliver better
data, more insights and a more reality-based monitoring of campaigns for blog
media formats, says Öjje Holt, CEO of Tailsweep."

About Tailsweep

Tailsweep is the largest and leading media channel in blogs and social media.
Tailsweep works primarily with strong independent influencers with a high level
of activity among their followers.

For information, please visit http://www.tailsweep.se/ or contact our CEO
Öjje Holt +46 76 801 72 21.
Nepa is a company at the crossroads of research, consulting and IT. We use
technology and industry expertise to develop innovative and efficient research
solutions that go beyond insights and enable action. By combining survey data,
behavioral data and business data, we help our clients become truly customer
centric by tying what consumers say to what they actually do. Connecting the
dots between data sets transforms the voice of the consumer into a concrete tool
for decision-making with real financial impact. We call it the ActionHub®.

Headquartered in Stockholm, we have ongoing assignments in 50+ countries across
five continents. We are 200+ employees with local presence in China, Denmark,
Finland, India, Norway, Singapore, Sweden, UK and US.