New Hires Diversify Firm’s Capabilities and Deepen Industry Expertise
Veterans Linda Dyson and Drew Levinson Join Team of Physicians, Scientists, Industry and Media Professionals
NEW YORK, Nov. 29, 2017 (GLOBE NEWSWIRE) -- LifeSci Public Relations LLC (LSPR) today announced healthcare communications veterans Linda Dyson, MPH, and former broadcast journalist Drew Levinson, have joined its leadership team as executive vice president and senior vice president, respectively. The addition deepens the firm’s expertise and diversifies its capabilities for healthcare companies. LifeSci Public Relations, launched in February 2017, provides global corporate communications and public relations (PR) capabilities for its clients in the life sciences. The firm specializes in media relations, corporate visibility, digital and social media, product and commercial communications, crisis communications and communications advisory. LSPR and LifeSci Advisors are, together, the largest integrated healthcare-specific PR and investor relations (IR) firm with operations throughout the US, Europe and Israel.
“We are seeing substantial demand for LifeSci’s unique services. LifeSci is the only firm to offer a comprehensive approach to a fully integrated PR and IR strategy, leveraging a multidisciplinary team with deep domain expertise on both sides of the Atlantic,” said Matt Middleman, M.D., president and founding partner of LifeSci Public Relations. “We offer our clients the efficiency and value that comes from our integrated PR and IR approach, which has contributed to the dramatic growth we are experiencing. Ms. Dyson and Mr. Levinson add significant diversity and communications experience to our talent base, which now includes seven M.D.s and Ph.D.s.”
Ms. Dyson and Mr. Levinson join a LifeSci Public Relations team of physicians, scientists and media relations/communications professionals with decades of experience working with both emerging life science companies and large pharmaceutical companies, covering every therapeutic space and technological field. In addition to these hires, the firm has expanded its social and digital media expertise, with additional recent senior talent acquisitions in that space.
“LifeSci now has a team with diversity of expertise that is unmatched in the industry. Each LifeSci client receives hands-on attention from a senior, expert team,” said Dr. Middleman. “The PR team operates seamlessly with the experienced investment community experts on the IR team, which further enhances the quality of our PR work. Similarly, the medical, scientific and communications experts on the PR team enhance the work being done by the IR team. Our clients are benefiting from the synergies.”
Linda Dyson, MPH, executive vice president, brings more than 25 years of global biopharmaceutical experience. Representing both early-stage as well as Fortune 100 companies, Linda has helped launch more than 200 products in her career, introducing companies into new therapeutic areas and markets. As a marketing communications executive and spokesperson, her expertise includes issues and crisis mitigation, litigation communications, public affairs and corporate and regulatory communications. Linda has held both agency and industry roles, including with Nestlé S.A., Pfizer Nutrition and Roche. She holds a Master of Public Health Administration, summa cum laude, from the Suffolk University Sawyer School of Management, and a Bachelor of Arts in Political Science, concentration in French, from the University of Pennsylvania.
Drew Levinson, senior vice president, spent more than two decades as a network television news correspondent, covering hundreds of medical and health stories including major breakthroughs in cancer, Parkinson’s disease research and the first self-contained mechanical heart implanted in the U.S. While at CBS News, he reported on major world stories including the wars in Iraq and Afghanistan, five presidential elections and natural disasters. Most recently, Drew worked at Hill+Knowlton Strategies, where he provided media strategy, crisis management and executive communication coaching to biotechnology firms, pharmaceutical companies, medical groups and hospitals. Drew graduated from the University of North Carolina at Chapel Hill with a Bachelor of Arts in Peace, War and Defense.
About LifeSci Public Relations
LifeSci Public Relations LLC (lifescipublicrelations.com) is an integrated corporate communications and public relations firm helping clients engage their corporate audiences and achieve their business objectives via communication with the media and utilization of a broad array of traditional, social and digital media tools. Each individual communications program that LifeSci Public Relations designs is tailored to meet the needs of the client. LifeSci Public Relations builds corporate, clinical, product and disease awareness by fostering relationships with the prominent influencers in these spaces. Our highly-experienced team has a track record of successfully planning and implementing fully-integrated public relations programs for small-, medium- and large-sized public and private healthcare companies in multiple clinical and technological fields. LifeSci Public Relations leverages deep, longstanding relationships with editors and journalists from key industry, trade and financial media outlets to execute successful public relations campaigns on behalf of its clients.
For further information, please contact:
Matt Middleman, M.D.
LifeSci Public Relations
matt@lifescipublicrelations.com
646-627-8384