NEW YORK, Oct. 03, 2018 (GLOBE NEWSWIRE) -- Joining the ranks of Slack, Google Docs, and Trello, Mailjet, the email service provider behind Microsoft, AVIS, Kia Motors and Product Hunt, launches real-time team collaboration capabilities for the email sector. Complex teams now benefit from innovation aimed at solving their need for transparency, speed, and control as the workplace becomes more team-based and dispersed.
Team sizes are swelling, putting productivity at jeopardy
A new international study has found that 82% of respondents have experienced growth in the size of their marketing department over the last two years, yet poor collaboration is among their top pain-points. As a result, team members are making costly mistakes including submitting projects without approval (37%), misunderstanding instructions (51%) and making modifications where they shouldn't (43%).
It’s not just team size that’s causing friction, it’s also broadening skill sets. In a separate study, more than half (59%) of marketers cite working with developers at least multiple times each week.
Email is #1 to reach customers, but behind in adapting to complex teams
When it comes to reaching customers, email marketing (59%) outranks even the most modern channels including cookie-based advertising (43%) and Facebook ads (39%). That said, email has been slow to keep up with collaborative workplaces where up to 10 people (internal + agencies) are cited as working together on marketing campaigns.
“Over a year ago, we stopped and looked at the way teams were working,” says Nicolas Garnier, Product Manager at Mailjet. “Working together, and on platforms that facilitated this, was the norm. Given that 44% of marketers collaborate with their team and agencies every day on email marketing campaigns, the email industry needed to innovate more than anyone.”
Why Mailjet’s Collaboration Toolkit changes things
For the first time in the email industry, email creation, sending and management have been reimagined for teams:
- Real-Time Collaboration & Comments to iterate and validate faster.
- Locked Sections & Publication Requests for full control on branding and content.
- User Management for transparency when working with many team members and agencies.
Complex teams will now improve the control, transparency, and time to market they need when it comes to email.
Notes to editors:
The research cited in this article was conducted by Morar Consulting and commissioned by Mailjet between 2017 and 2018. Full studies can be found here: State of Collaboration, Email & ePrivacy, the Coding Gap.
For more information, please contact:
Cal Young, Hotwire PR
E:Mailjet@hotwirepr.com
About Mailjet
Mailjet is the email solution for teams to collaborate together on email. With Mailjet’s intuitive multi-user, drag-and-drop interface, teams can create impactful email templates together in real-time, leave comments, lock email sections, implement approval processes and more. The company’s cloud-based infrastructure is scalable to any business size and its proprietary technology ensures that emails arrive in the inbox. Mailjet is proud to be both ISO 27001 certified and GDPR-compliant.