Reflective safety stickers distributed at Nissan dealerships across Canada are meant to ensure a spooktacularly safe Halloween
MISSISSAUGA, Ontario, Oct. 09, 2019 (GLOBE NEWSWIRE) -- This Halloween, Nissan Canada is focused on making the roads safer for trick-or-treaters and drivers with the introduction of Nissan Glow Guards. The reflective adhesive stickers, designed as an easy addition to Halloween costumes, promote enhanced safety measures at one of the busiest times for pedestrian traffic on Canadian roads. Now available at Nissan dealerships across Canada, families can pick up Glow Guards for free up until October 31st, before trick-or-treating.
According to a Canadian led study published by JAMA Pediatrics, pedestrian fatalities, especially for younger children, spike significantly on Halloween with approximately 43 per cent higher risk of pedestrian deaths on Halloween than other evenings around that time period. This spike is attributed to a combination of higher foot traffic on the streets, as children set out to trick-or-treat, and decreased visibility conditions caused by darker evening hours starting at approximately 6:00pm.
“When it comes to road safety, Nissan believes in a mindful and holistic approach that ensures road safety for all,” said Steve Rhind, director of marketing Nissan Canada. “It’s why we’re putting our focus on proactive safety measures that will help trick-or-treaters and drivers alike. By making Nissan Glow Guards available at dealership locations across the country, we encourage families to enjoy a safer Halloween this year.”
Nissan’s Glow Guards are designed to reflect the light from vehicle headlights, delivering a safe, highly visible pedestrian indication to drivers. Created with children in mind, these lightweight stickers are a perfect for addition to any Halloween costume, and can make families feel more at ease while trick-or-treating this year.
In addition to Glow Guards, families should take additional safety measures into account on Halloween night including carrying a flashlight, using sidewalks whenever possible, and speaking with children about road safety rules prior to trick-or-treating.
To locate a Nissan Canada dealership near you, visit www.nissan.ca.
About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. NCI was the first Japanese-based automaker to incorporate in Canada in 1965, and now directly employs 306 full-time staff across offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC). There are 210 independent Nissan dealerships, including 84 that also act as Nissan Commercial Vehicles dealers, 123 electric vehicle-certified dealers, and 41 INFINITI retailers across Canada.
More information about Nissan in Canada and the complete line of Nissan and INFINITI vehicles can be found online at www.nissan.ca and www.INFINITI.ca.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
Media contacts:
Didier Marsaud
Director, Corporate Communications
Nissan Canada
Telephone: 905-629-6400
Email: didier.marsaud@nissancanada.com
Jenn McCarthy
Manager, Product Communications
Nissan Canada
Telephone: 905-629-6350
Email: jennifer.mccarthy@nissancanada.com
Jackie Warren
Senior Account Executive, Media Relations
Edelman Canada
Telephone: 416-850-0383
Email: jackie.warren@edelman.com
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