Consumers more likely to order and pay via mobile devices.
- 56% see mobile apps and the ability to pay online (57%) as factors that would lead them to increase their spending.
- 40% are “very” or “extremely” familiar with restaurant subscription services, vastly exceeding the 21% average for the general sample surveyed.
- More tech enthusiasts use mobile apps to connect with QSR and table-service loyalty programs.
NEWTON, Mass., April 11, 2022 (GLOBE NEWSWIRE) -- Paytronix Systems, Inc., the most advanced digital guest experience platform, today published the latest report in its ongoing series “The Digital Divide: How High-Tech Consumers Connect to Subscription and Loyalty Offerings,” a PYMNTS and Paytronix collaboration, which finds a definite correlation between technology adoption and eagerness to join loyalty programs or subscription services. High-tech consumers — those who own the greatest number of connected devices — are, in general, particularly eager to engage with their favorite restaurant brands, as are millennials and bridge millennials.
Download the full report, The Digital Divide: How High-Tech Consumers Connect to Subscription and Loyalty Offerings
The report finds that 60% of high-tech consumers participate in loyalty programs at quick-service restaurants (QSRs) and 75% do so at table-service restaurants. Additionally, high-tech consumers are far more aware of and eager to adopt subscription programs, with 40% being “very” or “extremely” familiar with restaurant subscription services, vastly exceeding the 21% average for the general sample surveyed.
Restaurant loyalty programs deepen already strong relationships between brands and existing customers. Many of these valuable consumers are eager to try subscriptions, a development that has strong potential for both table-service restaurants and QSRs. Restaurants that adopt these initiatives — both loyalty programs and subscriptions — will be best positioned to succeed in today’s competitive era of dining.
According to the report:
- High-Tech Customers see mobile apps (56%) and the ability to pay online (57%) as factors that would lead them to increase their spending.
- Loyalty And Rewards Programs motivate a far greater share of high-tech consumers (51%) than average consumers (37%) to spend more. Such programs are more likely to entice millennial consumers and those with high incomes.
- QSR and Table Service loyalty programs are critical builders of restaurant affinity among high-tech consumers. While 60% and 75% of high-tech consumers use loyalty programs at QSRs and table-service restaurants, respectively, just 39% of consumers on average use them at QSRs and 44% do so at table-service restaurants.
- Mobile Apps are the most popular way all consumers connect with loyalty programs. Many high-tech consumers use mobile apps to connect with QSR (72%) and table-service restaurant (79%) loyalty programs, and 67% and 55% of mainstream technology consumers do the same, respectively.
- Subscriptions – 34% of high-tech consumers already are enrolled in a subscription program, and 27% of high-tech nonsubscribers are “very” or “extremely” interested in restaurant subscriptions. High-tech consumers interested in subscription services also are much more likely to enroll in subscription services at both QSRs and table-service restaurants (61%) than the sample average (50%).
Read the previous Delivering on Restaurant Rewards Reports.
Methodology
Digital Divide: How High-Tech Consumers Connect to Subscription and Loyalty Offerings, a PYMNTS and Paytronix collaboration, examines consumer relationships between technology and both QSR and table-service restaurant loyalty programs. We surveyed 2,207 consumers in the U.S. between Jan. 11 and Jan. 17, 2022 about their experiences. Our respondents’ average age was 48, 52% were female and 36% earned more than $100,000 annually.
Paytronix Systems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 1,800 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix delivers artificial intelligence features that motivate increased visits and spending throughout the customer journey. For more information, visit www.paytronix.com.
Media Contact:
Chuck Tanowitz
Paytronix Systems, Inc.
ctanowitz@paytronix.com
617-871-2319
