Artificial Intelligence (AI) in Marketing Market to Reach USD 35.13 Billion, at a 11.1% CAGR By 2030 - Market Research Future (MRFR)

AI in Marketing Market is Growing to Boost the Increasing Demand for Digital Assistance and Growing Demand for Customer-Driven Marketing and Advertisement


New York, USA, May 25, 2023 (GLOBE NEWSWIRE) -- According to the market research report published by Market Research Future (MRFR), "Artificial Intelligence (AI) in Marketing Market Information by Type, Technology, Application, Industry Vertical, and Region - Forecast till 2030”, the Artificial Intelligence (AI) in Marketing Market could thrive at a rate of 25.2% between 2022 and 2030. The market size will reach around USD 77.40 billion by the end of the year 2030.

Market Synopsis:

Artificial Intelligence (AI) in Marketing Market is an emerging technology that is transforming the way businesses approach their marketing strategies. AI in Marketing refers to the use of machine learning algorithms and data analytics to analyze customer behavior and preferences and to optimize marketing campaigns to achieve better results. AI has the potential to revolutionize the way businesses interact with customers and deliver personalized experiences that are more engaging and effective.

The applications of AI in Marketing are numerous and varied. One of the most common applications is in customer segmentation and targeting. By analyzing customer data, AI algorithms can identify patterns and preferences that can help businesses to target their marketing campaigns more effectively. AI can also be used for predictive modeling, allowing businesses to anticipate customer behavior and adjust their marketing strategies accordingly. Other applications include chatbots, which can provide customers with personalized support and assistance, and recommendation engines, which can suggest products and services based on customer preferences.

Get a Free Sample PDF Brochure -
https://www.marketresearchfuture.com/sample_request/6568

Market Competitive Landscape:

The affluent companies in the Artificial Intelligence (AI) in the Marketing industry include:

  • IBM Corporation
  • Google
  • Amazon.com, Inc.
  • Intel Corporation
  • Microsoft Corporation
  • NVIDIA Corporation
  • Micron Technology, Inc.
  • Salesforce.com, inc.
  • Twitter, Inc.
  • Baidu, Inc.
  • Samsung
  • Albert Technologies
  • Oracle Corporation
  • H2O.ai.O360

Latest Industry Updates:

December 2021 - The AI in Marketing market is the acquisition of Acquia by CDP (Customer Data Platform) provider, Twilio. Acquia is a provider of digital experience and personalization solutions, and the acquisition is expected to enhance Twilio's AI capabilities and its ability to deliver personalized experiences to customers. The acquisition is indicative of the growing importance of AI in Marketing and the increasing demand for advanced customer data analytics solutions.

Scope of the Report - Artificial Intelligence (AI) in Marketing Market:

Report MetricsDetails
Market Size by 2030USD 77.40 Billio
CAGR during 2022-203025.2%
Base Year2021
Forecast 2022-2030
Key Market OpportunitiesEmerging Innovation in AI Across Industries Evolution of Marketing Analytics
Key Market DynamicsIncreasing Demand for Digital Assistance Growing Demand for Customer-Driven Marketing and Advertisement


Buy Now Premium Research Report - Get Comprehensive Market Insights.

Market USP Covered:

Market Drivers:

The market-driving factors for AI in Marketing are numerous and include the growing demand for personalized experiences, the increasing use of digital marketing channels, and the need to optimize marketing budgets. Personalization has become a critical aspect of modern marketing, with customers expecting businesses to deliver personalized experiences that meet their specific needs and preferences. AI can help businesses to achieve this by analyzing customer data and delivering tailored messages and offers. The increasing use of digital marketing channels, such as social media and mobile, has also created a need for more sophisticated analytics tools that can help businesses to track and measure their marketing efforts. Finally, businesses are under increasing pressure to optimize their marketing budgets and achieve better ROI. AI can help businesses to achieve this by identifying areas for improvement and by providing insights that can be used to optimize marketing campaigns.

Browse In-depth Market Research Report (100 Pages, Charts, Tables, Figures) on Artificial Intelligence (AI) in Marketing Market -
https://www.marketresearchfuture.com/reports/artificial-intelligence-marketing-market-6568

Market Restraints:

There are also market restraints for AI in Marketing. One of the biggest challenges is the need for high-quality data. AI relies on accurate and comprehensive data to deliver effective results, and businesses that lack access to such data may struggle to implement AI successfully. There is also a need for skilled data scientists and analysts who can interpret the data and develop effective marketing strategies. Finally, there are concerns around data privacy and security, with many customers wary of sharing their data with businesses.

COVID 19 Analysis:

The COVID-19 pandemic has had a significant impact on the AI in Marketing market. The pandemic has accelerated the shift towards digital marketing channels, as businesses have had to adapt to the changing consumer behavior. This has created new opportunities for AI in Marketing, as businesses seek to optimize their digital marketing strategies and deliver personalized experiences to customers. However, the pandemic has also highlighted the importance of data privacy and security, with many customers concerned about the use of their data by businesses.

Ask for Customization - Get a customized version of the report by submitting a customization request.

Market Segmentation:

  • By Type - The Types in the market include On-Cloud and On-Premise.
  • By Technology - By Technology, the segment includes Machine Learning, Adaptive Learning, Natural Language Processing, Natural Language Generation, Speech Recognition, Advanced Analytics, and Computer Vision
  • By Application - By Application, the segment includes Sales Forecasting, Content Curation, Virtual Assistance, Predictive Analytics, Ad Optimization, Dynamic Pricing, and Others.
  • By Industry Vertical - By Industry Vertical, the segment includes BFSI, Retail & E-Commerce, Government, IT & Telecommunication, Healthcare, and Commercial Organization.

Regional Insights:

North America is the largest market for AI in Marketing, with the US being the primary driver of growth. The region is home to several major technology companies that are leading the way in AI development, and there is a high level of investment in technology. Further, Europe is the second-largest market, with countries like the UK, Germany, and France investing heavily in AI development. Additionally, Asia Pacific is expected to be the fastest-growing market, with countries like China and India investing in AI research and development, and experiencing rapid growth in the digital marketing sector.

Related Reports:

  • LTE For Critical Communication Market - The LTE For Critical Communication Market is expected to proximity USD 26.8 billion by the It is estimated that the CAGR of 16.40% It is estimated that the CAGR of 16.40% is forecasted between the period of 2022-2030.
  • Advanced Authentication Market - Worldwide Advanced Authentication market is anticipated to grow at USD 36.4 Billion with a CAGR of 11.70% during the review period from 2022 to 2030.
  • Mobile Virtualization Market - The Mobile Virtualization market industry is projected to grow 26 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 21.30 %.

Browse through more Information And Communications Technology Research Reports.

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Contact Us:

Market Research Future (Part of Wantstats Research and Media Private Limited)
99 Hudson Street, 5Th Floor
New York, NY 10013
United States of America
+1 628 258 0071 (US)
+44 2035 002 764 (UK)
Email: sales@marketresearchfuture.com
Website: https://www.marketresearchfuture.com
Follow Us: LinkedIn Twitter



Contact Data