Enterprise Application-to-Person (A2P) SMS Market to Reach $111.6 Billion, Globally, by 2032 at 7.8% CAGR: Allied Market Research

Growing demand for business communication services will provide ample opportunities for the market's development during the forecast period.


NEW CASTLE, Delaware, Aug. 16, 2024 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled, "Enterprise Application-to-Person (A2P) SMS Market by Deployment (On-premise and Cloud), Application (Pushed Content Services, Customer Relationship Management Services, Promotion and Marketing, Interactive Services and Others), and End User (BFSI, Retail and E-commerce, Travel and Hospitality, Healthcare, Media and Entertainment and Others): Global Opportunity Analysis and Industry Forecast, 2024-2032". According to the report, the enterprise application-to-person (A2P) SMS market was valued at $56.1 billion in 2023, and is estimated to reach $111.6 billion by 2032, growing at a CAGR of 7.8% from 2024 to 2032.

Prime Determinants of Growth  

The global enterprise application-to-person (A2P) SMS market is growing due to increase in number of mobile subscribers and rise in popularity of mobile marketing. However, stringent government policies and regulations and data security and privacy act as restraints for the Enterprise Application-to-Person (A2P) SMS market.

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Report Coverage & Details: 

Report Coverage  Details 
Forecast Period  2024–2032 
Base Year  2023 
Market Size in 2023  $56.1 Billion 
Market Size in 2032  $111.6 Billion 
CAGR  7.8% 
No. of Pages in Report  350 
Segments Covered  Deployment, Application, End User and Region. 
Drivers  
  • Increase in number of mobile subscribers 
  • Rise in popularity of mobile marketing 
Opportunities 
  • Growing demand for strategic sourcing and category management 
Restraint 
  • Stringent government policies and regulations 
  • Data security and privacy 

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The cloud segment is expected to grow faster throughout the forecast period. 

Based on the deployment, the cloud segment held the highest market share in 2023. This is attributed to its inherent benefits, such as scalability, flexibility, cost-effectiveness, and ease of implementation. Cloud-based solutions enable organizations to access communication services and data seamlessly, anytime, and anywhere, using any device, providing convenience and accessibility.  

The customer relationship management services segment is expected to grow faster throughout the forecast period. 

Based on the application, the customer relationship management services (CRM) segment held the highest market share in 2023. By integrating CRM data with application-to-person SMS platforms, businesses can segment their customer base and send tailored messages that resonate with each segment's interests and needs.  

The BFSI segment is expected to grow faster throughout the forecast period. 

Based on the end user, the BFSI segment held the highest market share in 2023. The dominance of the banking, financial services, and insurance (BFSI) segment in the enterprise application-to-person (A2P) SMS market is driven by its complex communication requirements, such as regulatory compliance, risk management, and cost optimization. The BFSI industry relies on robust application-to-person solutions to address these specific needs.  

North America to maintain its dominance by 2032. 

Based on region, North America held the highest market share in terms of revenue in 2023, and is expected to boost in terms of revenue throughout the forecast timeframe. The market for outsourcing services in North America is expanding as a result of the escalating technical breakthroughs and digital transformations occurring across several business verticals, including telecommunications, IT, retail, and finance. 

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Major Industry Players: - 

  • Tata Communication Services 
  • NTT Communications 
  • Orange Business Services 
  • Proximus 
  • AT&T 
  • Genesys 
  • Sinch 
  • Dialogue Communications 
  • Infobip Inc.  
  • Twilio Inc.  

The report provides a detailed analysis of these key players in the global enterprise application-to-person (A2P) SMS market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.  

Recent Industry Development: 

  • On February 2024, Mitto partnered with MoEngage, to optimize WhatsApp Business and SMS communication quality and cost-efficiency while elevating the customer experience. Mitto will now be part of the MoEngage Catalyst partner program that focuses on helping brands scale at speed. 
  • On April 2024, Syniverse partnered with DOCOMO PACIFIC, and selecting it as its primary provider for terminating application-to-person (A2P) traffic into its network in Guam and the Commonwealth of the Northern Mariana Islands (“CNMI”)
  • On June 2022, Tata Consultancy Services (TCS) launched the TCS Servitization Engine on Oracle Cloud to help customers create subscription-first business models and provide outcome-based solutions with intelligent service capabilities.  

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports Insights" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

 

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