Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement
August 21, 2024 08:59 ET
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Basis Technologies
CHICAGO, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of...
Basis Technologies Integrates with Ad Fontes Media and Cuebiq Group, LLC to Fortify Top Programmatic Advertising Status
August 13, 2024 08:50 ET
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Basis Technologies
CHICAGO, Aug. 13, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced the addition of...
Black Friday and Cyber Monday are Not Critical for Majority of U.S. Holiday Shoppers
July 11, 2024 08:49 ET
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Basis Technologies
65% Will Shop Early and 62% Want to Finish Shopping as Fast as Possible; Basis Technologies and GWI Forecasts Holiday Shopping Trends CHICAGO, July 11, 2024 (GLOBE NEWSWIRE) -- Basis...
Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform
June 26, 2024 08:55 ET
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Basis Technologies
CHICAGO, June 26, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced enhancements to its...
Ad Agencies Feel Their Work is Unappreciated by the Public, but Remain Positive About Their Businesses
May 30, 2024 10:18 ET
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Basis Technologies
CHICAGO, May 30, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing...
Basis Technologies Becomes the First Media Automation Platform to Integrate Pinterest Campaign Reporting
May 07, 2024 08:55 ET
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Basis Technologies
CHICAGO, May 07, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced another...
Majority of U.S. Opinion Leaders Feel the Country is on the Wrong Track
March 28, 2024 08:55 ET
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Basis Technologies
CHICAGO, March 28, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results...
Basis Technologies Integrates Reddit Campaign Reporting into Media Automation Platform
March 13, 2024 08:53 ET
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Basis Technologies
CHICAGO, March 13, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market...
Half of Marketers are Not Prepared to Succeed in a Cookieless World; Majority Won’t Use UID
January 24, 2024 08:53 ET
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Basis Technologies
CHICAGO, Jan. 24, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results...
Basis Technologies Named the No. 1 Ad Age Best Place to Work in 2024
January 22, 2024 09:54 ET
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Basis Technologies
CHICAGO, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced today that it has been...