HEINEKEN and Wieden+Kennedy terminate global advertising contracts
June 15, 2015 11:35 ET
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Heineken International B.V.
Amsterdam, 15 June 2015 - HEINEKEN and Wieden+Kennedy (W+K), have today reached an agreement to terminate the global advertising contracts for the Heineken® and Desperados® brands. HEINEKEN would...
New Heineken campaign brings sustainability message closer to consumers
April 28, 2015 07:30 ET
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Heineken International B.V.
Amsterdam, 28 April 2015 - Heineken® has launched a new digital campaign in order to bring consumers closer to its sustainability message. The Legendary 7 campaign taps into the increasing consumer...
DESPERADOS reveals new global creative strategy and integrated campaign
March 24, 2015 05:02 ET
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Heineken International B.V.
Amsterdam, 24 March 2015 - Desperados® today launches 'Way of the Desperados', a new global creative strategy for the tequila flavoured beer brand. Desperados has a unique ability to shake up...
HEINEKEN and UNIDO announce partnership to support sustainability in developing markets
February 27, 2015 05:32 ET
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Heineken International B.V.
Amsterdam / Vienna, 27 February 2015 - The United Nations Industrial Development Organization (UNIDO) and HEINEKEN the international brewer, today announced plans to work together in a range of...
HEINEKEN named CANNES LIONS 2015 Creative Marketer of the Year
November 21, 2014 05:00 ET
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Heineken International B.V.
Amsterdam, 21 November 2014 - The Cannes Lions International Festival of Creativity has announced that the 2015 Creative Marketer of the Year will be awarded to HEINEKEN. The accolade recognises...
HEINEKEN recognised by CDP as a leader for climate change transparency and corporate action
October 15, 2014 05:20 ET
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Heineken International B.V.
Amsterdam, 15 October 2014 - HEINEKEN has been recognised as a world leader for both transparency and corporate action on climate change by CDP, the international NGO that drives sustainable...
HEINEKEN to continue its support of European club rugby
October 06, 2014 10:43 ET
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Heineken International B.V.
Amsterdam, October 6th 2014: HEINEKEN today announced that it will continue its support of European club rugby, through the Heineken® brand, by becoming a founding partner of the new European Rugby...
Heineken launches Frontier, a new global accelerator igniting partnerships and ideas with technology innovators
October 02, 2014 05:10 ET
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Heineken International B.V.
Amsterdam, October 2nd 2014- Heineken® has today launched a new global innovation and technology programme called Frontier www.heineken.com/frontier. Frontier is an exciting opportunity for...
David XL Green Scoops a hat-trick of awards
September 25, 2014 09:41 ET
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Heineken International B.V.
David XL Green, the world's greenest draught system, recognised at the RAC Cooling Industry Awards 2014 Amsterdam, 25 September 2014 - HEINEKEN is delighted to announce that David XL Green, the...
Heineken launches @wherenext, an innovative digital 'compass' to inspire discovery in cities of the world
July 14, 2014 03:00 ET
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Heineken International B.V.
Amsterdam, July 14th 2014 - Heineken® has today unveiled @wherenext, a revolutionary new digital experience part of the fully-integrated global campaign, 'Cities of the World'. The Twitter-based...