Heineken Experience receives Thea Award
November 18, 2009 05:24 ET
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Heineken International B.V.
Amsterdam, 18 November 2009 - The Heineken Experience, one of Amsterdam's most popular tourist attractions, has received the Thea Award for Outstanding Achievement in the field of Brand Experience by...
Heineken and UEFA Champions League take football experiences to a new level
August 17, 2009 06:59 ET
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Heineken International B.V.
Amsterdam, 17 August 2009 - Heineken®, in its fifth year as a sponsor of the UEFA Champions League, announced today the launch of the new 2009/2010 season campaign titled, 'The Heineken Star...
Heineken endorses United Nations CEO Water Mandate
March 23, 2009 05:03 ET
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Heineken International B.V.
Amsterdam, 23 March 2009 - Heineken today announced that it has endorsed the United Nations CEO Water Mandate.
This United Nations led initiative encourages companies to play a more active role in...
Heineken partners with Rugby World Cup 2011 in New Zealand
March 17, 2009 12:23 ET
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Heineken International B.V.
Amsterdam, 17 March 2009 - Heineken is proud to announce that it will be worldwide partner and the official beer of Rugby World Cup 2011 in New Zealand.
This will be the fourth time that...
Heineken tours Africa with the UEFA Champions League Trophy
January 19, 2009 04:00 ET
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Heineken International B.V.
Amsterdam, 19 January 2009 - Heineken today announced it will give its African consumers their first ever chance to hold the UEFA Champions League Trophy aloft when it takes the famous cup on tour...
Heineken launches international responsible drinking campaign
November 14, 2008 07:29 ET
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Heineken International B.V.
Amsterdam, 14 November 2008 - Heineken International announced today the launch of an internet-based responsible drinking campaign entitled 'Know The Signs'.
The campaign extends the...
Heineken launches global campaign for Bond
October 29, 2008 08:36 ET
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Heineken International B.V.
Amsterdam, 29 October 2008 - Heineken International today announced its worldwide promotional campaign for the James Bond film, "Quantum of Solace", which today celebrates its worldwide premiere in...
Heineken Experience in Amsterdam reopens 3 November 2008
October 28, 2008 08:15 ET
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Heineken International B.V.
Amsterdam, 28 October 2008 - The Heineken Experience, one of Amsterdam's most popular tourist attractions will reopen on 3 November 2008 after undergoing extensive remodelling and...
His Majesty King Don Juan Carlos I of Spain opens new Heineken brewery in Seville
October 22, 2008 14:32 ET
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Heineken International B.V.
Amsterdam, 22 October 2008 - Heineken International announced today the official opening of its newest brewery in Seville, by His Majesty, King Don Juan Carlos I of Spain.
Located seven...
Heineken and UEFA Champions League are 'Great Together'
September 19, 2008 09:03 ET
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Heineken International B.V.
Amsterdam, 19 September 2008 - Heineken International announced today that in its fourth year as a sponsor of the UEFA Champions League, it has launched a new advertising campaign: 'Great...