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Samba TV Continues International Expansion, Launches First TV Measurement & Attribution Partnership in France with Admo.tv
April 18, 2023 08:00 ET | Samba TV
SAN FRANCISCO, April 18, 2023 (GLOBE NEWSWIRE) -- Samba TV, the global leader in television data and measurement, announced a new strategic partnership with Admo.tv, a European leader in TV...
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Samba TV Data Shows Slight Viewership Bump for Super Bowl LVII For NFL & FOX
February 13, 2023 10:00 ET | Samba TV
SAN FRANCISCO, Feb. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the global leader in television technology powering real-time measurement and omniscreen audience insights, today released U.S. linear...
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Samba TV’s State of Viewership Report Finds Linear Television Plummets to Seven Quarter Low as Cord Cutters/Nevers Make Up Majority of U.S. Population
February 13, 2023 08:00 ET | Samba TV
SAN FRANCISCO, Feb. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and measurement, today released its latest State of Viewership report, analyzing approximately 47...
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Samba TV and MiQ Reach Multi-year Commercial Agreement
January 13, 2023 08:05 ET | Samba TV
SAN FRANCISCO, Jan. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media partner,...
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Samba TV & TCL Announce Research and Development Partnership to Build Next Generation of AI Powered Smart TVs
January 05, 2023 09:00 ET | Samba TV
SAN FRANCISCO, Jan. 05, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of television technology and content analytics, today announced it has entered into a new multi-year research and...
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Samba TV Acquires Artificial Intelligence Innovator Disruptel, Increasing its Investment in AI for New TV Viewing Experiences
November 08, 2022 09:00 ET | Samba TV
SAN FRANCISCO, Nov. 08, 2022 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of television technology and omniscreen advertising and analytics globally, announced today it has acquired Disruptel,...
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Havas Media Group (HMG) North America Partners with Samba TV to Integrate Linear TV, Streaming, and Gaming Data into Company’s Proprietary Converged Platform
October 26, 2022 09:00 ET | Samba TV
NEW YORK and SAN FRANCISCO, Oct. 26, 2022 (GLOBE NEWSWIRE) -- Havas Media Group (HMG) North America and Samba TV announced today they are partnering to integrate Samba TV’s industry-leading OTT and...
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UPDATE - Samba TV and HarrisX Survey Finds Majority of Voters Nationally and in 2022 Battleground States No Longer Have Traditional Linear TV Subscriptions; Voters Nearly Twice as Likely to Stream As Have A Cable Subscription
October 12, 2022 12:48 ET | Samba TV
SAN FRANCISCO, Oct. 12, 2022 (GLOBE NEWSWIRE) -- Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, today announced findings from a survey...
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Samba TV and HarrisX Release First Consumer Survey of the Holiday Shopping Season Showing Consumers are Concerned About Turbulent Economic Outlook But Not Planning To Reduce Spending
September 14, 2022 08:00 ET | Samba TV
Consumers Are Shopping Earlier; Desire for a Return to Normalcy Fueling Double Digit In-Store Shopping Growth; 1 in 2 Consumers Now Cord-Cutters / Cord-NeversSAN FRANCISCO, Sept. 14, 2022 (GLOBE...
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Samba TV Q2 State of Viewership Report Finds Consumption of Linear TV Declines to Year Low
August 18, 2022 09:01 ET | Samba TV
SAN FRANCISCO, Aug. 18, 2022 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and analytics, today released its latest State of Viewership report, analyzing approximately 24...