GenAI in Advertising Assessment Report 2024: How GenAI Is Shaping Advertising, and Brands' Approach to It
August 23, 2024 06:55 ET
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Research and Markets
Dublin, Aug. 23, 2024 (GLOBE NEWSWIRE) -- The "GenAI in Advertising: How GenAI Is Shaping Advertising - and Brands' Approach to It" report has been added to ResearchAndMarkets.com's offering. ...
US Political Ad Spending Forecast 2024: The $12 Billion Election is Here - A New High with Spend to Nearly Triple the $4.25 Billion Spent in 2016
August 22, 2024 06:02 ET
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Research and Markets
Dublin, Aug. 22, 2024 (GLOBE NEWSWIRE) -- The "US Political Ad Spending Forecast 2024" report has been added to ResearchAndMarkets.com's offering. US political ad spending will vault past $12...
Latin America Ad Spending 2024: The Economy, Politics and Major Sporting Events Will Weigh Heavily On Ad Spending This Year
August 12, 2024 04:17 ET
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Research and Markets
Dublin, Aug. 12, 2024 (GLOBE NEWSWIRE) -- The "Latin America Ad Spending 2024" report has been added to ResearchAndMarkets.com's offering. Mobile, Video, and Retail Media Fuel Digital's...
TV Advertising Industry Report 2024 - The Rise of Programmatic Ad Buying
August 07, 2024 06:06 ET
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Research and Markets
Dublin, Aug. 07, 2024 (GLOBE NEWSWIRE) -- The "TV Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global market for TV Advertising was valued...
U.S. Ad Measurement Trends Report 2024: The Converged TV Market Drags Its Feet in Changing the Currency Regime
July 10, 2024 06:57 ET
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Research and Markets
Dublin, July 10, 2024 (GLOBE NEWSWIRE) -- The "U.S. Ad Measurement Trends H1 2024: The Converged TV Market Drags Its Feet in Changing the Currency Regime" report has been added to ...
LinkedIn Marketing 2024: The B2B Social Platform Is Gaining B2C Interest
July 05, 2024 04:36 ET
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Research and Markets
Dublin, July 05, 2024 (GLOBE NEWSWIRE) -- The "LinkedIn Marketing 2024: The B2B Social Platform Is Gaining B2C Interest" report has been added to ResearchAndMarkets.com's offering. LinkedIn is at...
The Role of Today's CMO: Focus on Enhancing Internal Collaboration for Growth, Strategically Integrating AI and Innovation to Maintain a Competitive Edge
July 05, 2024 04:21 ET
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Research and Markets
Dublin, July 05, 2024 (GLOBE NEWSWIRE) -- The "Role of Today's CMO" report has been added to ResearchAndMarkets.com's offering. The CMO's role is complex and challenging: While some have secured...
US TV and Connected TV Ad Spending Analysis Report 2024: Politics will Buoy Linear TV Ad Spending - Netflix will Generate $70.44 in Ad Revenues Per Ad-supported Viewer, 53.6% More than Hulu
July 04, 2024 04:04 ET
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Research and Markets
Dublin, July 04, 2024 (GLOBE NEWSWIRE) -- The "US TV and Connected TV Ad Spending Forecasts H1 2024: Politics Boosts Linear TV, Streaming Services Push Ad Tiers" report has been added to ...
Germany Digital Ad Spending 2024: Record Growth as Traditional Media Becomes the Minority
July 02, 2024 04:12 ET
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Research and Markets
Dublin, July 02, 2024 (GLOBE NEWSWIRE) -- The "Germany Digital Ad Spending 2024: Record Growth as Traditional Media Becomes the Minority" report has been added to ResearchAndMarkets.com's offering....
Shirofune to Share Insights on AdTech and Automation at IAB Australia AdTech & Ops Summit 2024
June 18, 2024 19:00 ET
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Shirofune
MELBOURNE, Australia, June 18, 2024 (GLOBE NEWSWIRE) -- Shirofune, the leading digital advertising automation management tool, is excited to sponsor and participate in the IAB Australia AdTech &...