Ad Overexposure on Streaming Networks Shown to be a Detriment to Both Brands and Streaming Platforms
July 12, 2023 09:26 ET
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Nexxen
NEW YORK, July 12, 2023 (GLOBE NEWSWIRE) -- Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too...
tvScientific Grows Leadership Ranks
June 29, 2023 09:00 ET
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tvScientific
PASADENA, Calif., June 29, 2023 (GLOBE NEWSWIRE) -- tvScientific, the performance advertising platform for connected TV (CTV), today announced four additions to its leadership team: Chris Johnson as...
PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers
June 15, 2023 06:00 ET
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future,...
PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers
June 15, 2023 06:00 ET
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today...
PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers
June 15, 2023 06:00 ET
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today...
Tremor International Group Rebrands as Nexxen
June 12, 2023 06:00 ET
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Tremor International Ltd.
The platforms in the holding company's brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future NEW YORK, June 12, 2023...
Blockgraph Announces Launch of GraphPort, Enabling Companies Without First-Party Identity Data to Achieve Accurate Data Matching and Targeting for All TV Advertising
June 08, 2023 08:30 ET
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Blockgraph
NEW YORK, June 08, 2023 (GLOBE NEWSWIRE) -- Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced the launch of GraphPort, a...
Connected TV Market to surpass $150 Bn by 2032, Says Graphical Research Powered by GMI
June 07, 2023 20:00 ET
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Graphical Research
Selbyville, Delaware, June 07, 2023 (GLOBE NEWSWIRE) -- Connected TV Market is estimated to be worth more than USD 150 billion by the end of 2032, as per a recent study by Global Market Insights...
Wurl Launches ContentDiscovery to Help Streamers and Content Publishers Attract, Engage, and Retain Viewers at Massive Scale
May 15, 2023 09:03 ET
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WURL
PALO ALTO, Calif., May 15, 2023 (GLOBE NEWSWIRE) -- Today, Wurl, the leader in data-driven solutions for CTV, is excited to introduce ContentDiscovery – a machine learning-powered advertising...
In a First, Tremor International to Offer Green Media Products on CTV, Powered by Scope3 Data
May 09, 2023 09:00 ET
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Tremor International Ltd.
Curated deals in the Unruly SSP package supply across display, video and now, CTV based on publishers’ scores against carbon emission measurement methodology With a direct path to purchase from...