Ad Overexposure on Streaming Networks Shown to be a Detriment to Both Brands and Streaming Platforms
July 12, 2023 09:26 ET
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Nexxen
NEW YORK, July 12, 2023 (GLOBE NEWSWIRE) -- Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too...
tvScientific Grows Leadership Ranks
June 29, 2023 09:00 ET
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tvScientific
PASADENA, Calif., June 29, 2023 (GLOBE NEWSWIRE) -- tvScientific, the performance advertising platform for connected TV (CTV), today announced four additions to its leadership team: Chris Johnson as...
PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers
June 15, 2023 06:00 ET
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future,...
PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers
June 15, 2023 06:00 ET
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today...
PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers
June 15, 2023 06:00 ET
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today...
Tatari Spins Off a New Company, Vault, Focused on Privacy-Compliant Tech for CTV With Data Clean Room as First Product
June 12, 2023 10:20 ET
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Tatari Inc.
SAN FRANCISCO, June 12, 2023 (GLOBE NEWSWIRE) -- Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, today announced the launch of Vault, a new...
Tremor International Group Rebrands as Nexxen
June 12, 2023 06:00 ET
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Tremor International Ltd.
The platforms in the holding company's brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future NEW YORK, June 12, 2023...
Blockgraph Announces Launch of GraphPort, Enabling Companies Without First-Party Identity Data to Achieve Accurate Data Matching and Targeting for All TV Advertising
June 08, 2023 08:30 ET
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Blockgraph
NEW YORK, June 08, 2023 (GLOBE NEWSWIRE) -- Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced the launch of GraphPort, a...
Wurl Launches ContentDiscovery to Help Streamers and Content Publishers Attract, Engage, and Retain Viewers at Massive Scale
May 15, 2023 09:03 ET
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WURL
PALO ALTO, Calif., May 15, 2023 (GLOBE NEWSWIRE) -- Today, Wurl, the leader in data-driven solutions for CTV, is excited to introduce ContentDiscovery – a machine learning-powered advertising...
Quantcast and FreeWheel Announce New Partnership to Enable Better, More Direct Access to Global Premium Video Publishers
May 11, 2023 13:33 ET
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Quantcast
NEW YORK, May 11, 2023 (GLOBE NEWSWIRE) -- Global advertising technology company Quantcast and FreeWheel today announced a new partnership that allows advertisers direct access to global premium...