The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement
June 20, 2024 09:00 ET
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Advertising Research Foundation
NEW YORK, June 20, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (ARF) today renewed its call for a migration from the traditional basis of measurement, “TV Households,” to the more...
Upwave teams up with AWS to enable Customers and Partners with AWS Clean Rooms
June 13, 2024 09:00 ET
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Upwave
SAN FRANCISCO, June 13, 2024 (GLOBE NEWSWIRE) -- Upwave, a leading analytics platform for brand advertising, today announced that the company is expanding its decade-long relationship with Amazon...
AMEC Announces New Chair
June 05, 2024 10:34 ET
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The International Association For The Measurement And Evaluation Of Communication (AMEC)
AMEC, the world’s largest media intelligence and insights professional body announced Raina Lazarova, Co-Founder of Ruepoint as new Chair
The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report
May 16, 2024 12:20 ET
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Advertising Research Foundation
ARF released findings comparing 12 attention measurement companies at ATTENTION 2024 in New York.
New CMJ-NBME Dissertation Fellow Selected to Promote Diversity and Equity in Measurement
May 08, 2024 10:40 ET
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NBME
PHILADELPHIA, May 08, 2024 (GLOBE NEWSWIRE) -- Ishita Ahmed was selected as the 2024 recipient of the CMJ-NBME Dissertation Fellowship, a program designed to promote diversity and anti-racist...
Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference
March 04, 2024 12:38 ET
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Advertising Research Foundation
Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.
fullthrottle.ai Secures Second Patent to Power Unrivaled Attribution Insights for Audio and Video Advertising
February 20, 2024 12:05 ET
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FullThrottle Technologies, LLC
PHILADELPHIA, Feb. 20, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, target, and measure...
ChannelMix Unveils New AI-Powered Pacing Dashboard Product to Transform Campaign Marketing Measurement
February 05, 2024 09:00 ET
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ChannelMix
ChannelMix Unveils New AI-Powered Pacing Dashboard to Relieve Biggest Marketing Challenges of Real-Time Campaign Tracking and Budget Management
fullthrottle.ai Introduces SafeMatch™ to Easily and Effectively Resolve First-Party Data-Driven Household Identity and Attribution
January 03, 2024 10:00 ET
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FullThrottle Technologies, LLC
PHILADELPHIA, Jan. 03, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, curate, and target...
ChannelMix Revolutionizes Media Mix Modeling with Launch of AI-Powered Marketing Impact Modeling™ to Optimize and Predict Marketing Performance & Return on Investment
November 16, 2023 09:00 ET
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ChannelMix
ChannelMix launches Marketing Impact Modeling™—revolutionizing media mix modeling with AI, real-time optimization for a third-party cookiesless future.