DataVisor Report: Rampant App Install Fraud is Costing Mobile Marketers up to $300M Per Year
August 23, 2017 09:00 ET
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DataVisor
MOUNTAIN VIEW, Calif., Aug. 23, 2017 (GLOBE NEWSWIRE) -- More than five percent of app installs from non-premium ad networks are fraudulent, costing mobile marketers up to $300M in ad spend every...
Fiksu DSP Adds Powerful Self-Serve Functionality to its Demand Side Platform
June 14, 2017 10:00 ET
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Fiksu, Inc.
BOSTON, June 14, 2017 (GLOBE NEWSWIRE) -- Fiksu DSP, the data-fueled mobile marketing technology company, has launched a self-serve product to its demand side platform that will enable customers to...
Mobile marketing data from Fiksu DSP indicates more app installs, less loyalty
February 28, 2017 10:00 ET
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Fiksu, Inc.
January indexes reveal trend in app experimentation among smartphone users BOSTON, Feb. 28, 2017 (GLOBE NEWSWIRE) -- Published today, January indexes from Fiksu DSP, the data-fueled mobile...
Fiksu DSP indexes reveal less seasonal variation, higher baseline for 2017 ad spend
January 26, 2017 10:00 ET
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Fiksu, Inc.
BOSTON, Jan. 26, 2017 (GLOBE NEWSWIRE) -- Published today, December indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed decreased costs month over month, continued...
Mobile ad buying shifts in response to Android maturity, iPhone sales, holiday strategy
December 28, 2016 10:00 ET
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Fiksu, Inc.
BOSTON, Dec. 28, 2016 (GLOBE NEWSWIRE) -- Published today, November indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal indications of the RTB market responding to...
Crowded app market still ripe with opportunity, according to new Fiksu DSP consumer survey
December 15, 2016 09:00 ET
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Fiksu, Inc.
BOSTON, Dec. 15, 2016 (GLOBE NEWSWIRE) -- A new consumer survey from Fiksu DSP shows these key findings about how consumers interact with apps and mobile ads: 87 percent of smartphone users use...
iPhone 7 & Holiday Spend Driving Up Mobile Ad Costs
November 30, 2016 09:00 ET
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Fiksu, Inc.
BOSTON, Nov. 30, 2016 (GLOBE NEWSWIRE) -- Published today, indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal that mobile ad costs are on the rise, a result...
New Fiksu DSP Indexes show market maturity changing mobile advertising habits
October 07, 2016 09:00 ET
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Fiksu, Inc.
BOSTON, Oct. 07, 2016 (GLOBE NEWSWIRE) -- New indexes from Fiksu DSP, the data-fueled mobile marketing company, reveal growing interest from mobile advertisers in Android, as shown by increasing ad...
Blue Calypso Appoints Hal Brierley as Chairman of the Board
July 26, 2016 08:31 ET
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Blue Calypso
DALLAS, July 26, 2016 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCQB:BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar...
Fiksu’s evolution continues with launch of four new mobile marketing companies
July 25, 2016 09:00 ET
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Fiksu, Inc.
BOSTON, July 25, 2016 (GLOBE NEWSWIRE) -- Fiksu, the data-fueled mobile marketing technology company, and Noosphere, an international asset management firm, today announced that they’ve founded...