Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement
August 21, 2024 08:59 ET
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Basis Technologies
CHICAGO, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of...
Online Ad Spending Strategic Business Report 2024: Data Privacy Laws are Shaping the Landscape, Prompting Marketers to Adopt More Transparent and Compliant Ad Practices
August 20, 2024 05:33 ET
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Research and Markets
Dublin, Aug. 20, 2024 (GLOBE NEWSWIRE) -- The "Online Ad Spending - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global market for Online Ad Spending...
Basis Technologies Integrates with Ad Fontes Media and Cuebiq Group, LLC to Fortify Top Programmatic Advertising Status
August 13, 2024 08:50 ET
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Basis Technologies
CHICAGO, Aug. 13, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced the addition of...
TV Advertising Industry Report 2024 - The Rise of Programmatic Ad Buying
August 07, 2024 06:06 ET
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Research and Markets
Dublin, Aug. 07, 2024 (GLOBE NEWSWIRE) -- The "TV Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global market for TV Advertising was valued...
Black Friday and Cyber Monday are Not Critical for Majority of U.S. Holiday Shoppers
July 11, 2024 08:49 ET
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Basis Technologies
65% Will Shop Early and 62% Want to Finish Shopping as Fast as Possible; Basis Technologies and GWI Forecasts Holiday Shopping Trends CHICAGO, July 11, 2024 (GLOBE NEWSWIRE) -- Basis...
Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform
June 26, 2024 08:55 ET
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Basis Technologies
CHICAGO, June 26, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced enhancements to its...
MENA Advertising Market Analysis and Forecast 2024-2029: MENA Advertising Market to Double by 2029, Reaching $17.36 Billion, Driven by Mobile and Digital Trends
June 05, 2024 10:37 ET
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Research and Markets
Dublin, June 05, 2024 (GLOBE NEWSWIRE) -- The "MENA Advertising Market: Analysis By Channel, By Region Size & Forecast to 2029" report has been added to ResearchAndMarkets.com's offering.The...
Pixalate Releases List of Mobile Apps With the Highest Invalid Traffic (IVT, Including Ad Fraud) in April 2024 Across Google, Apple App Stores: ‘YES Network’, ‘Polys Tiles’ Among Most Impacted
May 24, 2024 11:03 ET
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Pixalate Inc.
LONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the...
Tvbeat Adopts Blockgraph to Power Programmatic Execution for Audience-Based Linear TV Advertising
May 15, 2024 09:30 ET
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Blockgraph
NEW YORK, May 15, 2024 (GLOBE NEWSWIRE) -- Blockgraph, a leading privacy-centric identity and data collaboration platform designed to fuel the future of connected TV advertising, today announced it...
Pixalate Releases Top 10 Apple TV Connected TV (CTV) Ad Fraud Types in Q1 2024: ‘Bundle ID’ Spoofing is No. 1 Fraud Type, Accounts for 43% of Invalid Traffic (IVT)
April 25, 2024 10:49 ET
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Pixalate Inc.
LONDON, April 25, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the...