AdExchanger Chooses Centro for Programmatic Power Players for Second Year in a Row
July 08, 2021 08:48 ET
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Centro
CHICAGO, July 08, 2021 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of enterprise automation technology, announced that it has been named a 2021 Programmatic Power Player by...
SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV
June 07, 2021 08:30 ET
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IRIS.TV
LOS ANGELES, June 07, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to...
33Across Introduces Lexicon™, New Identity Solution Makes 90% of Publisher Inventory Addressable
June 02, 2021 09:00 ET
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33Across
NEW YORK, June 02, 2021 (GLOBE NEWSWIRE) -- 33Across, a leading programmatic publisher platform integrated across 800,000 publishers, announced the launch of Lexicon™, an identity solution created...
FatTail Launches Premium Supply Platform to Connect Publishers and Programmatic Buyers to the $275 Billion “Direct Advertising Market”
May 26, 2021 08:00 ET
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FatTail, Inc.
LOS ANGELES, May 26, 2021 (GLOBE NEWSWIRE) -- FatTail, an enterprise technology company powering premium advertising supply for the world’s leading publishers, today announced the launch of AdBook...
As the Cookie Crumbles, Publishers Bet On the Rise of “Premium Programmatic”
April 28, 2021 08:00 ET
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FatTail
LOS ANGELES, April 28, 2021 (GLOBE NEWSWIRE) -- FatTail, an enterprise advertising technology company built to power the premium market for publishers, today unveiled new data about the growth...
IRIS.TV Announces $18 Million Series B Funding Round Led by Intel Capital
April 07, 2021 08:00 ET
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IRIS.TV
LOS ANGELES, April 07, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel...
SeenThis Announces U.S. Executive Appointments
January 21, 2021 09:00 ET
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SeenThis
NEW YORK, Jan. 21, 2021 (GLOBE NEWSWIRE) -- SeenThis announced Rob DiGiovanni has joined the Streaming AdTech company as General Manager for its U.S. operations. With over 20 years of global...
PubMatic Joins Industry-wide Unified ID 2.0 Initiative for an Alternative to Third-Party Cookies
November 17, 2020 12:00 ET
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PubMatic, Inc.
REDWOOD CITY, Calif., Nov. 17, 2020 (GLOBE NEWSWIRE) -- PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, today announced its support for Unified ID 2.0....
Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP
September 16, 2020 09:00 ET
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Kargo
NEW YORK, Sept. 16, 2020 (GLOBE NEWSWIRE) -- Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile...
Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report
August 20, 2020 09:07 ET
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PubMatic, Inc.
NEW YORK, Aug. 20, 2020 (GLOBE NEWSWIRE) -- Premium digital technology company PubMatic today announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19...