Norway's Largest Dairy Company TINE Norske Mejerier BA Chooses Intentia as a Strategic Partner in the Establishment of an e-business Solution


STOCKHOLM, Sweden, March 23, 2001 (PRIMEZONE) -- During recent years, Intentia Norway has been very successful and has carried out a number of successful deals. Large customers include Raufoss, Ringnes and Skretting. Earlier in March, the Elkem Group selected Intentia as its provider of both enterprise application and e-business. "We have won all of the large deals recently and, on the whole, we see this as a testimony to the combination of high employee competence at Intentia and Movex's superior functionality," commented Markus Jakobsson, Managing Director Intentia Sweden and Norway.

Intentia believes that the reason for its success is its strategy of having close cooperation with the customer. Intentia actively proceeds from the customer's business processes and, in an early phase, carries out dialog with the customer in order to determine the best solution for the customer. In the January 15, 2001 edition of the Norwegian business newspaper Finansavisen, one can, for example, read about Intentia customer Elkem's demands on and expectations of its supplier. "Elkem usually carries out projects to verify profitability. A long-term relationship has become the litmus test. This also applies to Intentia, who has supplied our e-business solution. The test has made us confident in Intentia's technology," said Espen Falla, IT Director for Elkem.

TINE has been an Intentia customer since 1995. The new deal includes the development and implementation of TINE's e-business processes. To a large extent, the contract is a project order with relatively few licenses in relation to consultant contributions.

TINE Mejerier is the production, sales and marketing organization for dairy operations in Norway and is responsible for, among other things, product development, quality control, production and distribution planning, marketing and export of TINE products. TINE'S dairy unit is Norway's largest food and beverage industry with approximately 5,000 employees and an annual turnover of NOK 10.8 billion. The dairy enterprise is collectively owned by 25,000 milk producers. The TINE dairies together run 60 installations throughout Norway.

TINE has made a strategic decision in selecting Movex for its business-critical processes. The choice of Intentia as supplier for both projects is justified in that Intentia provides an integrated solution for both upgrading Movex and, at the same time, developing TINE's important e-business processes. This integrated solution was decidedly significant in TINE's selection of Movex and Intentia. The coordination between the two projects means that TINE's internal resources can now be used for both projects simultaneously. TINE was of the opinion that it would not be possible to carry out two parallel projects at the same time with different suppliers.

"The best solution for TINE is to combine the forces of both projects into one common project," says Harek Skotnes, Logistics Director for TINE Norske Mejerier.

Intentia Norway, despite the appearance of an overflowing order book, is still hungry for new contracts. Negotiations are currently underway for a number of other large deals. The fact that several large deals have been signed recently has motivated the entire Intentia organization, not just Intentia Norway. "Every new deal is a tough challenge where the customer's situation and needs are always placed first, which is how we will always do it," concludes Bjorn Storegjerde, Intentia Norway.

For further information, please contact:


 Harek Skotnes
 Logistics Director
 TINE Norske Mejerier
 Telephone: +011 47 91 54 56 25
 e-mail: harek.skotnes@tine.no
  
 Bjorn Storegjerde
 Sales Manager
 Intentia Norway
 Telephone: +011 47 91 86 93 58
 e-mail: bjorn.storegjerde@intentia.no
 
 Thomas Ahlerup
 Director Corporate Communications
 Intentia International AB (publ)
 Telephone: +011-46-8-5552 5766
 Fax: +011 46-8-5552 5999
 Cell phone: +011 46-708-545 666
 e-mail: thomas.ahlerup@intentia.se

About Intentia International AB (publ)

Over the past few years, Intentia International AB has concentrated on positioning itself to meet the demands it anticipated would arise from the new e-economy era. Intentia has developed its Movex product from a traditional ERP system to a complete e-collaboration solution that can manage all the demands of the new economy. Movex offers Intentia's customers the key to success with its applications for customer relationship management (CRM), enterprise resource planning (ERP), supply chain planning & execution (SCPE), partner relationship management (PRM), business performance management (BPM) and e-business.

Intentia is well-positioned to respond to market needs when the "e" (electronic) evolves into "c" (collaboration), working hard to satisfy customers through its organization of more than 3,800 professionals serving in excess of 3,500 customers in over 40 countries around the world. Intentia is a public company traded on the Stockholm Stock Exchange (XSSE) under the symbol INT B.



            

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