eSynch Revamps Nacio Sales Efforts

eSynch and Subsidiaries Begin Selling Nacio's Product Line


SANTA ANA, Calif., Aug. 7, 2002 (PRIMEZONE) -- eSynch Corp. (OTCBB:ESYN), which has entered into an agreement granting control of the voting and ownership rights of Nacio Systems, has announced a complete revamp of Nacio's sales focus. The goal is to target mid-sized businesses located in Northern and Southern California and significantly increase sales by the end of the fiscal year by merging the existing sales department in eSynch and Nacio, thus, attracting new clients that can utilize the properties of Nacio.

eSynch is making its sales and marketing presence known at its new Nacio subsidiary by announcing an aggressive new sales program for Nacio. The plan will generate immediate revenue via its plan to remarket its products and services to Nacio's hundreds of existing customers and will stimulate long-term sales by adding telemarketing assistance from its Kissco subsidiary. Measurable results are expected in September.

According to Mr. Tom Hemingway, CEO of eSynch Corporation, "Some of the most attractive opportunities for continued growth and expansion of Nacio lie in marketing and sales, because neither capacity nor capability of the existing systems are limited in the short term. The new program will emphasize pre-qualification of customer/prospects and shortening of the sales cycle. This will allow the effective use of the existing technical sales and support staff and will provide them with a base of highly qualified leads. Nacio's very capable sales and marketing staff only need more prospects to work on along with less time in the sales cycle and this program does both."

Nacio Systems, Inc (http://www.nacio.com) is one of the early leaders in the managed hosting and managed services market, providing full-service, high performance, commercial-grade Internet connectivity and wide area networks solutions for businesses that rely on the Internet for daily operations. This includes managed server hosting, so-location, and a full range of managed services including robotic backup, terabyte-level storage, and server clustering along with true "N-2" fault-tolerance and Telco-quality "5 nines" reliability (99.999% uptime) for managed services. Server platforms include Windows NT, Windows 2000, Solaris, and Linux. Nacio also provides database servers and support for Allaire Cold Fusion, JRun, and Spectra servers.

About eSynch

eSynch (http://www.esynch.com), founded in 1994, is a software development company that designs and distributes turnkey and customized solutions for the digital delivery of rich media content. The Company's premiere product, MediaOffice(tm), is a suite of browser-based administration tools allowing flexible, secure and intelligent Internet distribution of business media content. MediaPod Player, and audiovisual presentation platform with interactive search and navigation capabilities that enables the user to fully control the viewing experience, and MediaMosaic, which incorporates streaming video, fully searchable transcripts synchronized to the video are other leading indicators of the Company's strength in this space.

Statements herein express management's beliefs and expectations regarding future performance and are forward-looking and involve risks and uncertainties, including, but not limited to, the ability to negotiate outstanding prior debts of acquired companies; properly identify acquisition partners; adequately perform due diligence; manage and integrate acquired businesses; react to quarterly fluctuations in results; raise working capital and secure other financing; respond to competition and rapidly changing technology; deal with market and stock price fluctuations; and other risks. These risks are and will de detailed, from time to time, in eSynch's Securities and Exchange Commission filings, including form 10-KSB for the year ended Dec. 31, 2001, and subsequent Forms 10-QSB and 8-K. Actual results may differ materially from management's expectations.


            

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