COPENHAGEN, Denmark, Dec. 9, 2002 (PRIMEZONE) -- TDC (NYSE:TLD):
On Tuesday, TDC Mobile will launch the Internet-based mobile subscription MiXiT. The product is aimed at young customers who are used to trade on the Internet. MiXiT can only be ordered on the Internet.
"As the Danes' preferred mobile operator, we feel obligated to stock our shelves with all the products demanded by our customers. The launch of MiXiT is one more way of preparing ourselves for the fight for mobile customers in future. Especially young people demand Internet-based subscriptions," stated Mads Middelboe, President of TDC Mobile.
MiXiT customers will benefit from the fact that TDC Mobile has the best coverage in Denmark. The subscription also includes customer service, but whereas Mobile Bonus and Mobile Talk customers can call TDC Mobile's Customer Care 24 hours a day, MiXiT customers can only get assistance during the daytime on weekdays and only via a billing number.
The per-minute rate for calls to Danish phone numbers is DKK 1.30. The price of sending an SMS is DKK 0.25. But the service level is low compared to other well-known TDC Mobile products such as Mobile Bonus and Mobile Talk.
"MiXiT customers will also have to do without a series of other advantages which our other customers benefit from. MiXiT customers cannot, for instance, get assistance in the Tele Shops and the other sales chains we cooperate with. It is expected that the customers have technological insight and do not need assistance. Therefore they get a lower price," stated Mads Middelboe.
To become a MiXiT customer you must have a mobile phone in advance. It costs DKK 99 to be established as customer and the customer must have a minimum consumption of DKK 30 per month. Servicing of customers is offered via www.mixit.dk.