SAN DIEGO, April 3, 2003 (PRIMEZONE) -- NOTE: This information comes as advance notice of the forthcoming, new PRIZM system, which will be introduced at the Claritas Precision Marketing Conference, May 4-7 in San Diego. You are cordially invited to attend to learn firsthand about it and how it was developed from the experts themselves. A press release detailing the new system will be sent out in conjunction with the formal announcement.
For the fourth time in as many decades, Claritas, the leader in precision marketing and target marketing solutions, is in the midst of the decennial recrafting of its segmentation technology to correspond with the largest data collection effort ever undertaken by any entity -- the 2000 U.S. Census. The PRIZM/NE system, which will be introduced in early May, captures the essence of the existing PRIZM system, as well as the best-in-class methodology of MicroVision, the Claritas ZIP+4 segmentation system.
What's different - and most powerful - about the current development process for PRIZM/NE is that the new system is the first in the industry to link household and neighborhood level segment assignments.
Updating segmentation systems to evolve with the times is nothing new for Claritas. The Census transition from 1980 to 1990 found us updating both PRIZM and Vision, one of Claritas' former segmentation systems. These updates resulted in the creation of the current 62-cluster version of PRIZM and MicroVision. This updating process has kept Claritas at the forefront of segmentation development. As a result, Claritas can claim many firsts within the marketing information industry, including:
- First demographic segmentation system - First implementations at tract, block group, carrier route and ZIP+4 - First household-level financial segmentation system (P$YCLE) - First segmentation system with daytime population characteristics - First segmentation system focused on the converging video, voice and data markets (ConneXions)
About Claritas
Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
The Claritas Inc. logo is available at: http://media.primezone.com/prs/single/?pkgid=508