ATLANTA, April 21, 2003 (PRIMEZONE) -- Church's Chicken(tm), a division of AFC Enterprises, Inc. (Nasdaq:AFCEE), today announced it will be offering a certificate for a free sitting and an 8x10 portrait at any JCPenney Portraits studio when customers purchase any family meal. This promotion will be available for a limited time only -- April 28 to May 25, 2003 at participating Church's Chicken restaurants throughout the United States.
The certificate, which has a retail value of $22.98, will be redeemable at any JCPenney Portraits studios in the United States. This is the first time that Church's has partnered with JCPenney Portraits, a division of Lifetouch Portrait Studios Inc. JCPenney Portraits has over 420 studios in 47 states.
"Since family is especially important to our customers, this offer occurs around many family-oriented observances-Easter, Mother's Day, Father's Day and graduation," said Hala Moddelmog, president of Church's Chicken. "This promotion complements Church's 'Full-Life' branding campaign which targets consumers who have busy lives and love the taste and value of Church's Chicken."
About Church's Chicken
Church's Chicken, one of the world's largest quick-service chicken restaurant concepts, focuses on high quality food served at a value price, utilizing the new tagline Full Flavor(tm), Full Pockets(tm). Menu specialties include Southern-style chicken and side items such as corn on the cob, fried okra, mashed potatoes and gravy, and signature Honey-Butter Biscuits(tm). Church's Chicken has more than 1,500 locations worldwide driving system-wide sales of approximately $900 million in 2001. Visit Church's Chicken on the World Wide Web at www.churchs.com.
About AFC Enterprises
AFC Enterprises, Inc. is the franchisor and operator of 4,072 restaurants, bakeries and cafes, as of December 29, 2002,in the United States, Puerto Rico and 33 foreign countries under the brand names Church's Chicken(tm), Popeyes(r) Chicken & Biscuits, Cinnabon(r), Seattle's Best Coffee(r) and Torrefazione Italia(r) Coffee. AFC's primary objective is to be the world's Franchisor of Choice(r) by offering investment opportunities in highly recognizable brands and exceptional franchisee support systems and services. AFC Enterprises had system-wide sales of approximately $2.7 billion in 2002 and can be found on the World Wide Web at www.afce.com.