ALISO VIEJO, Calif., July 8, 2003 (PRIMEZONE) -- Buy.com, Inc., The Internet Superstore(tm), today announced it will lower its book prices to 15% below Amazon.com's book prices for a special three-day period. From July 11-13, Buy.com customers can shop online and receive books at 15% off Amazon.com's price. This offer marks the one-year anniversary of Buy.com's "10% below Amazon.com's book prices" campaign, which was wildly successful and is still in place today.
"We want to remind our existing customers -- and show new customers -- that Buy.com has great, low prices on hundreds of thousands of book titles," said Robert Price, president of Buy.com. "We are expecting to double our book sales during the three days of this offer."
Buy.com's bookstore has had an active and exciting few months with the release of "Harry Potter and the Order of the Phoenix," which was available for pre-order as early as January. One news source named Buy.com as offering the best price available on the book. In fact, customers who would have purchased it on Buy.com would have saved over $1.3 million collectively versus buying it from Amazon.
In June 2002, Buy.com experienced an 800 percent revenue spike due to the "10% below Amazon.com's book prices" campaign, tripled new customers and increased its web site traffic by 50%. Due to the huge success of the promotion, Buy.com has made it a permanent offer in its bookstore.
Popular book titles that Buy.com will offer at 15% off Amazon.com's price include "Harry Potter and the Order of the Phoenix" by J.K. Rowling, "Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia," "Living History" by Hillary Rodham Clinton, "The Face" by Dean Kootz, "The Da Vinci Code" by Dan Brown and dozens of other New York Times(r) best sellers.
This offer ends July 13, 2003. Shoppers can check out the book selection at www.buy.com and click on Books.
About Buy.com
Buy.com(tm), The Internet Superstore(tm), offers its over 5 million customers more than 1.5 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, sports and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was the top performing site on Gomez Inc.'s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), "Best Overall Place To Buy Mobile Devices" (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com (tm) and The Internet Superstore(tm) are trademarks of Buy.com Inc.