Hollywood Previews Completes Reverse Merger

Pioneer in Interactive Digital Multimedia Publishing


SANTA MONICA, Calif., Sept. 3, 2003 (PRIMEZONE) -- Hollywood Previews, Inc. (Pink Sheets:IRVP) today announced it has completed a reverse merger with a public entity, Irvine Pacific Corporation.

As a result of the transaction, shareholders of Hollywood Previews have acquired control of Irvine Pacific, with a new board of directors and executive team, including David MacEachern as chairman and chief executive officer.

"Our new status as a public company will better enable Hollywood Previews to raise additional capital, facilitate strategic investments and capitalize on our organization's unique position in the rapidly emerging interactive digital multimedia publishing industry," MacEachern stated.

About Hollywood Previews

Hollywood Previews, Inc. is a pioneer in the interactive digital multimedia publishing industry. The company launched its proprietary flagship CD-ROM quarterly entertainment magazine, Hollywood Previews, in 2001, which features full-length movie previews, celebrity interviews, movie soundtracks and other behind-the-scenes video, content, promotions and contests in conjunction with advertisements. Hollywood Previews also provides digital media solutions to corporate customers who desire to associate their company, product and services with Hollywood Previews' various entertainment, sports, travel and other editorial content.

The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Readers should carefully review risks described in other documents the Company files from time to time with the Securities and Exchange Commission.



            

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