ALISO VIEJO, Calif., Sept. 22, 2003 (PRIMEZONE) -- Buy.com, Inc., The Internet Superstore(tm), today announced a persistent increase in online user traffic, which has more than tripled since January 2003. At the same time, Buy.com's largest competitor, Amazon.com (Nasdaq:AMZN), had a dip in traffic, according to recent ComScore data.
Media Metrix, a source of Internet audience measurement, stated that Buy.com's user traffic continues to gain momentum each month, growing approximately 20 percent from July to August alone. Buy.com attributes its growth to a continual focus on strong promotions and competitive pricing.
Buy.com's Segway giveaway promotion, where online shoppers can enter to win the personal transport system valued at $5,000, has helped drive traffic to the site since its launch in June 2003 and continues to be a way of rewarding customers for their loyalty. In August, Buy.com was ranked No. 3 by Nielsen/NetRatings among the fastest growing retail web sites, further demonstrating its escalating popularity.
"These numbers prove that the Buy.com is continuing to captivate and retain the attention of online consumers, and maybe even catch the attention of some Amazon customers," said Larisa Hall, vice president of marketing for Buy.com. "Our guaranteed low prices, huge selection of great products to choose from and commitment to service are compelling reasons that keep our current customers coming back for more while driving new users to our site."
About Buy.com
Buy.com(tm), The Internet Superstore(tm), offers its over 5 million customers more than 1.5 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, sports and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was the top performing site on Gomez Inc.'s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), "Best Overall Place To Buy Mobile Devices" (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com(tm) and The Internet Superstore(tm) are trademarks of Buy.com Inc.