PHOENIX, Jan. 28, 2004 (PRIMEZONE) -- Viastar Holdings Inc. (OTCBB:VISH) announced today that the Company's premier label, Viastar Records, has signed Exclusive Recording and Merchandising Agreements with the Los Angeles-based Crossover/Hip-Hop sensations, "The Booty Boys." Considered "the purveyors of Bootyology," according to music industry professionals as well as the group's growing fan base, the ensemble is comprised of Spencer Yaras from E! Entertainment Television, Chris Lightbody, of TV's hit series Star Search and Shyam Markus son of Triloka/Artemis Records CEO Mitchell Markus.
The group, unlike any Hip-Hop act in America today, is exploiting the nation's obsession with the gluteus maximus. "The Booty Boys" are a group of satirical and musical geniuses whose irreverent focus on the current trends in American/MTV pop culture is already receiving wide acceptance among popular Rap icons such as Sony recording artist Xzibit. The group's signature style and focus on lyrical humor, driving beats and "Booty" repartee, is riding on a current craze evident by the launch of Nelly's "Apple Bottom Jeans." Viastar Records will begin retail solicitation for "The Booty Boys" first national title, "Grand Theft Booty", second-quarter 2004 and is planning for a mid-summer street date.
The signing of "The Booty Boys" marks Viastar's entree into the music merchandising business. The company plans to make participation and partnership in the merchandising of its artists a standard part of its business model and anticipates this will play a significant role in creating additional revenue streams. "The cross-over markets and the popular appeal of The Booty Boys, as well as the very nature of their concept, is expected to attract significant media attention and generate significant album and merchandise sales," stated Viastar President and CEO John D. Aquilino. "This is about delivering a party to a world-wide audience and capitalizing on the disposable income of the MTV generation."
For more information visit The Booty Boys' web site at http://www.thebootyboys.com/
For more information visit Viastar's web site at http://www.viastarcorp.com/
About Viastar
Viastar Holdings, Inc. is engaged in development, production and distribution of entertainment related media for film, television, music and publishing interests. The Company's portfolio currently includes ownership of Viastar Distribution Group, A.V.O. Studios, Moving Pictures International, Viastar Records, Quadra Records, Light of the Spirit Records, and Viastar Classical.
Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risks and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.