VARBusiness Selects Alera Technologies for 5 Star Award

ProPartner Program Receives Distinction for Excellence


CHATSWORTH, Calif., March 15, 2004 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, proudly announces that its ProPartner Reseller Program has been selected by the editors of VARBusiness for their prestigious 5 Star Award. The top five criteria solution providers are looking for from vendor programs include, ease of doing business, post sales support, communications, technical training and advice, and market support. The Alera Technologies ProPartner program has excelled in all categories.

"It is an honor for Alera Technologies to receive this distinction from VARBusiness for our success in exceeding expectations of solution providers," stated Perry Solomon, President and CEO. "We believe we have a unique understanding of the needs of the wide range of solution providers. Not only are we the Prosumers' Choice with professional level solutions at consumer prices, we have worked hard to establish top quality and service programs for solution providers . It is particularly gratifying to learn we have earned the support of the leading distributors and resellers in the industry."

VARBusiness, in the last three years, has started to radically change its Partner Programs Guide to reflect the new realities of the marketplace. Readers have said they not only wanted a directory of vendors and suppliers they could partner with but they also wanted some perspective on the strength of their programs. Thousands of IT vendors were invited to participate in this year's Partner Programs Guide and trimmed the list to IT firms that demonstrated a commitment to the solution provider community including having a high percentage of sales that flowed through partners and having a top executive responsible for channel management.

Each Partner Programs Guide finalist answered a series of questions ranging from the number of partners they manage to their key partner executives to the depth of their program offerings to their indirect sales. The editors of VARBusiness, along with their research partner, reviewed this information to provide a level playing field upon which the depth of offerings provided by each vendor could be measured. Data was collected on 18 critical Partner Program elements culled from various research projects and qualitative interviews with solution providers and vendors.

After the overall result was examined, there was an evaluation reflecting vendors who provide their partners with the deepest levels of support. A small percentile of IT vendors qualified for this year's five-star rating based on the depth of their offerings. Alera Technologies is the only company specializing in DVD/CD duplicating solutions on the list which includes the IT industry's most reputable companies.

Alera Technologies full line of DVD and CD recording and duplication solutions are featured at 4SURE.com, AAFES, Amazon.com, B&H Photo Video, Best Buy, Buy.com, CDW, CompUSA, Global Computer, Insight, J & R, Mac Connection, MacMall, Mac Warehouse, Micro Center, Office Depot, PC Connection, PC Mall, PC Nation, Tech Depot, Videoguys, Wolfe's, and Zones, in addition to other leading retailers. Government and Education customers may purchase from Government and Education Specialists including AAFES, CDW-G, CompuCom, Daly Computer, EnPointe, Fed Tek, GCI, GE IT Solutions, GovConnection, GOVPLACE, Green Pages, GTSI, Horizon, Insight Gov, Manchester, Northern NEF, PC Mall Gov, Pomeroy, Sarcom, Shi.com, TIG and Unisys. All products are available to resellers through Ingram Micro, the world's largest microcomputer products distributor and WYNIT, a leading national distributor of digital imaging and computer peripheral products. Complete information available at http://www.aleratec.com

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are establishing a higher standard in the industry with professional strength solutions that are exceptionally easy to use and understand, creating the ultimate "out of the box" product experience. Perry Solomon, President and CEO of Alera Technologies, is currently serving as Chair of the Optical Storage Technology Association (OSTA) Marketing Committee. Alera Technologies is headquartered at 21722 Lassen Street, Chatsworth, Calif. 91311. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.

The Alera Technologies logo is available at: http://media.primezone.com/prs/single/?pkgid=352



            

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