HOUSTON, May 18, 2004 (PRIMEZONE) -- RKI, Inc., a manufacturer of commercial grade truck equipment based in Houston, Texas, has teamed up with Hilti, a world leader in developing, manufacturing and marketing top-quality tools, fasteners and firestop for professionals in construction and building maintenance, to upfit two Advantage Pro Tour special event truck and trailer units. These Ultimate Contractor Machines are the center piece of Hilti's 2004 mobile marketing campaign. Hilti and RKI previously worked together in 2003 on a successful co-marketing program in Hilti Pro Shops at Home Depot stores offering contractors RKI truck boxes and Hilti tools.
RKI is a supporting sponsor of the national tour with the Hilti team that will make stops at more than 400 locations across the country, including Hilti Pro Shops at Home Depot stores, between now and January 2005. The Hilti Advantage Pro Tour includes two completely outfitted "Ultimate Contractor Machines," showcasing Hilti tools, RKI service bodies and Dodge trucks.
Both Ultimate Contractor Machines will roll off the RKI manufacturing line in Houston, Texas in May 2004. RKI plant tours will be scheduled for select media and invited guests. Media and select guests will be the first to preview the 2004 Ultimate Contractor Machines. For more information, contact Tracy Rummel at 713-294-9888.
During the national tour, contractors and consumers alike will have the opportunity to enter for a chance to win the tour trucks, to be awarded at the end of the tour. Contractors will see product demonstrations of the RKI service body, Hilti tools, and Dodge trucks.
"When we began selecting best-of-breed partners to help us build the Ultimate Contractor Machine, RKI stood out not only for their commitment to building product that will withstand the most grueling contractor environments, but also because they are a good bunch of people that stand behind every product they make. Their industry leading lifetime warranty says it all. RKI was the right partner for the Hilti Advantage Pro Tour," said Cary Gregory, VP Pro Shop Business Development at Hilti.
RKI, Hilti, and Dodge all have a strong commitment to providing commercial grade tools and truck equipment for the contractor and are committed to total customer satisfaction. "Our excitement around this tour stems from being able to get our brand and product in front of thousands of contractors in hopes of making their job easier with RKI service bodies, cranes, winches, and truck boxes," said Tom Rawson, president of RKI.
For more information about the "Hilti Advantage Pro Tour", including the tour schedule please visit: (www.rkiforu.com/rkitour).
About RKI
RKI, Inc., formerly known as Rawson-Koenig, Inc. was originally founded by the Koenig family in 1911 and merged with the Rawson family in 1987, and has been building quality commercial grade truck products since the beginning. For more information, please visit: (www.rki-us.com) or call 713-688-4414 or 1-877-RKI-FORU (toll free).
About Hilti
Hilti is a world-leading manufacturer and supplier of quality, innovative and specialized tools and fastening systems for the professional user. Hilti systems and solutions can be found at more than 170 Home Depot locations nationwide. For more information, please call 1-877-529-7912 (toll free) or visit: (www.us.hilti.com).
The RKI, Inc. logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=1040