CERRITOS, Calif., June 21, 2004 (PRIMEZONE) -- Mass Connections(r), the nation's industry leader in retail marketing services and consumer related promotions, was awarded the coveted ISO 9001:2000 certification for achieving the highest level of management and service to its clients and customers.
ISO, the International Organization of Standards, sets corporate standards and governance for quality and management in over 148 countries. Based in Geneva, Switzerland, ISO's focus is establishing industry standards that serve the common good for the consumer and the competitive market. The British Standards Institution (BSI), an approved ISO Registrar, was responsible for the evaluation of Mass Connections certification. BSI conducted a thorough evaluation that measured the company's effectiveness through a "Quality Management System," or QMS. A successful QMS highlights numerous corporate issues ranging from procedural documentation to proficient infrastructure development, all with the purpose of providing an improved management and service structure.
As the first company in their respective field to receive such recognition, Mass Connections leads the promotional industry with their dynamic campaigns and retail events for some of the nation's top companies. Caroline Nakken, President and CEO of Mass Connections, commented on the company's recognition. "Mass Connections is extremely proud to receive this honor. The ISO 9001:2000 certification demonstrates the commitment of our staff to the highest levels of corporate governance and service to our retail stores and customers." She added, "Mass Connections will continue to set industry standards for quality and management in in-store events and promotions."
Relationships with the nation's top retail chains, utilization of proprietary management software, and a marketing team capable of handling a variety of promotional challenges, have made Mass Connections indispensable in the introduction of products to the marketplace. Effective corporate characteristics, as well as other important qualifications, make Mass Connections' receipt of this certification proof of their leadership position in the industry.
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. Mass Connections has evolved services in designing, creatives, sourcing components/premiums, and fulfillment/distribution for in-store events. With nearly 30 years of experience in event promotion, the company focuses on programs that deliver memorable, measurable, effective messages to America's consumers. Mass Connections' retail, consumer product, and marketing divisions design and implement events and campaigns for America's largest brands and retailers. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.