SANTA MONICA, Calif., July 27, 2004 (PRIMEZONE) -- iMedia-US, the operating subsidiary of iMedia International, Inc. (Pink Sheets:IMNL), announces an agreement to produce an interactive product iCatalog(TM) for TELEBrands Corporation, one of the world's largest direct response television advertising companies.
The customized CD-ROM will be distributed by TELEBrands to current customers, and will serve as an enhancement to their existing "paper" catalogs. The first iCatalog(TM) and will contain over 200 interactive product pages, and will consist of high-resolution video infomercials, product demonstrations and/or product instructions. The combined use of audio, narration and background music along with rich flash animation will create a much more stimulating user experience compared to traditional paper catalogs.
"The disc will serve as a tremendous marketing and sales device for TELEBrands. In addition to the rich-media, high-end flash programming, audio and video content, each disc will contain iMedia's proprietary iReporting(TM) measurement and tracking system. With iReporting(TM), TELEBrands will now be able to track, in real-time, customer behavior as they navigate the disc. This will provide TELEBrands with valuable data about user response and interest with respect to new and existing products. This data helps TELEBrands pre-determine consumer interest prior to committing to a large television media buy," says David MacEachern, CEO of iMedia International.
The disc will be brand TELEBrands "Invention Channel" and will also drive traffic to TELEBrands e-commerce website for direct merchandise sales. In an initial test program, TELEBrands will distribute 100,000 of the CD-ROM catalogs as a back-end insert in packages shipped to customers. Because of the low inherent costs of CD-ROM discs, iMedia's turnkey solution could dramatically reduce customer acquisition costs when compared to those of other traditional printed materials. Should the initial distribution be successful, TELEBrands may expand the program, and increase distribution up to 1,200,000 discs per month for an additional six months.
About iMedia International Inc.
iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVDs, and CD-ROMs for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including: strategic planning, content aggregation and production, disc audio / video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(TM) real-time, online tracking system which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.
For more information on iMedia International, please contact:
Kelly R. Konzelman, Executive Vice President 1721 21st Street, Santa Monica, CA 90404 (310) 453-4499 kellyk@imedia-intl.com
About TELEBrands, Inc.
TELEBrands is a recognized leader in television "infomercial" and consumer direct-response industry. They market and distribute over 300 different products producing over $200 million in annual revenue. In addition to direct to consumer sales, TELEBrands distributes through selected retailers and through the InventionChannel.com.
The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Readers should carefully review risks described in other documents the Company files from time to time with the Securities and Exchange Commission.