SANTA MONICA, Calif., Aug. 2, 2004 (PRIMEZONE) -- iMedia US LLC, the operating subsidiary of iMedia International, Inc. (Pink Sheets:IMNL), has announced the completion and distribution of its third interactive promotional disc for FX Networks, LLC, to promote the new television show "Rescue Me".
During the week of July 12th-18th, 665,000 interactive CD-ROM discs were distributed throughout New York City via inserts in the Daily News, New York Post and Newsday. The discs were also handed-out at strategic NYC street locations.
"Rescue Me" is FX Network's newest nighttime drama based upon the real heroes of the New York City Fire Department. The show debuted commercial-free on July 21st to almost 4.1 million viewers, the best for any new show on ad-supported cable in 2004. "Rescue Me" now ranks No. 8 in all-time series premieres on basic cable.
"This disc marks our third project for FX Networks, and follows up the success we enjoyed with the shows `24' and `Nip/Tuck'" says , CEO of iMedia International. "We averaged a 76.3% user response for `Nip/Tuck' and 24.4% for `Rescue Me' which was very encouraging, especially for a brand-new show. Not surprisingly, both of these shows posted phenomenal ratings for their season premiers. We would like to think that our promotional media played a part in this success."
"With the large number of channel choices now available to consumers, it is becoming harder and harder for television networks to reach their targeted demographic audience with a multi-media presentation. Discs have shown themselves to be an effective way to reach this audience, as they can be distributed as inserts in newspapers and magazines. Because many print publishers profile their subscribers, iMedia can now exploit these established audiences and deliver a television-quality message to viewers, even if they are not currently watching TV." says Kevin Plate, EVP of Sales and Business Development for iMedia US.
The terms of the deal were not disclosed.
About iMedia International Inc.
iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVD's, and CD-ROM's for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including; strategic planning, content aggregation and production, disc audio/video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(tm) real-time, online tracking system which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.
About FX Networks, LLC.
FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 84 million homes. The diverse schedule includes a growing roster of distinctive original series and movies; an impressive roster of acquired hit series; an established film library with box-office hits from 20th Century Fox; and marquee sports such as NASCAR. For more information about FX, visit their web site at www.FXnetworks.com.
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