FORT LAUDERDALE, Fla., Aug. 16, 2004 (PRIMEZONE) -- China Direct Trading Corporation's (OTCBB:CHDT) Subsidiary, Souvenir Direct Inc., has created a new promotional products division called Promotrader. Promotrader will become the promotional products brand name for the company and a DBA has been filed with the State of Florida on August 12, 2004.
The company has also hired a 20 year veteran to run this new division. Sheri Hirschberg just relocated to Florida from Maryland after working for Summit Marketing for twenty years. Her former job responsibilities included account management, new business development, sales and presentation of new products. In her later years she mainly worked on large program accounts with high volume buying which is the focus of this new division.
Promotrader is strictly for high volume purchases as goods will be directly imported from a China factory to the customer. Promotrader will handle all customs clearances and logistics and will offer the most competitive prices in the U.S. promotional products market.
"We are excited to hire such an experienced person with twenty years of experience in the promotional products industry. This industry in the U.S. is a 25 billion dollar industry and China Direct is ready to expose its great products and prices to the 20,000 ad specialty distributors," said Howard Ullman, CEO of Souvenir Direct Inc.
The company is in the process of printing a 32 page handbook, called the Overseas Volume Buyers Guide which will be mailed to every Ad Specialty Distributor in the industry. With this mailing the company will have 20,000 new partners to help sell its products. These products can be viewed at www.promotrader.com
CHDT is a global trading company engaged in product development, manufacturing, distribution, logistics, and product placement into mass retail. The company holds patents and sells products to importers, theme parks and directs to retail worldwide. By establishing relationships with various governmental agencies, public and private institutions, and private industries in China the Company aims to play a key role in assisting US companies that desire to move production or investments into China as well as helping Chinese firms grow through U.S. distribution and financial support. In addition, the company acquires and invests in innovative products, services, or technology companies.
FORWARD-LOOKING STATEMENTS
This press release includes "forward-looking statements" within the meaning of the federal securities laws. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Many factors are beyond The Company's and its subsidiaries' control. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's existing and future filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.