Reeltime Rentals Announces Public Beta Test Registration to Evaluate Cutting-Edge Technology


SEATTLE, Oct. 22, 2004 (PRIMEZONE) -- Reeltime Rentals, Inc. (Pink Sheets:RLTR) is pleased to announce that it is offering the public an opportunity to participate in a free beta test to evaluate the Company's revolutionary Rental-on-Demand (ROD) service. ReelTime invites consumers who are interested in becoming a part of this groundbreaking product development to apply at ReelTime's website, www.reeltimetv.net. Participants will be able to view a full feature length movie free of charge.

This test marks substantial progress for ReelTime as it prepares for a full-scale national launch. "We have been very successful with our initial evaluations," said Alex Stanczyk, CEO Reeltime Rentals, Inc. "Consumer feedback is imperative to our product's ultimate success in the national and international markets. Inviting potential consumers to participate will provide us with more extensive feedback than any controlled focus group might offer and we anticipate exciting results."

The Company estimates that the registration process will last one to two weeks. Emails will then be sent to participants containing instructions on how to access the movies. The instructions will inform the participant on how to install the beta version of ReelTime's Rental-On-Demand Client and will allow the users to view a full feature length movie free of charge. Following this process, participants will be able to evaluate this cutting edge media delivery method. The number of available licenses may limit concurrent sessions for specific movies.

About the Technology

ReelTime has acquired the rights to a revolutionary technology from Innovative Communications Technologies, Inc. This technology is the basis for ReelTime's Intelligent Rapid Delivery System (IRDS) which allows consumers to rent, watch, and return DVD's over the Internet, while never leaving the comfort of their own home. These technological advantages will allow ReelTime to realize substantially higher profit margins by eliminating overhead of maintaining brick-and-mortar rental facilities, costly postal delivery, and licensing fees associated with video-on-demand companies.

About ReelTime

Reeltime Rentals, Inc., Headquartered in Bellevue, Washington, plans on renting movies in real-time to the living rooms of customers nationwide. Customers will have access to thousands of DVD-quality full-screen movies without the hassles of going to the video store or mailbox, nor the added expense of late fees. ReelTime offers a unique, new, and convenient approach to renting movies at home or elsewhere. ReelTime demonstrates their commitment to using cutting-edge technology by implementing a revolutionary media device rental technology that brings high-quality video content direct to consumers, while taking unprecedented measures to combat the threat of piracy.

For more information on Reeltime Rentals, Inc. you may visit our web site at www.reeltimetv.net.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies or products, delays in testing, and evaluation of products, and other risks detailed from time to time in the Company's filing with the Securities and Exchange Commission.



            

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