FT. LAUDERDALE, Fla., Nov. 12, 2004 (PRIMEZONE) -- China Direct Trading Corporation's (OTCBB:CHDT) wholly-owned subsidiary, Souvenir Direct Inc. (SDI), announced today that the website for ordering wristbands for the Give Life Foundation at www.givelifewristbands.com is now live. The company has already received orders in its first day of operation and expects sales to grow as The Give Life Foundation begins marketing the product to blood collecting agencies and other partners involved in promoting the giving of blood, platelets, and organs.
"The Give Life Foundation (www.give-life.org), a Section 501 (c)(3) non-profit organization based in Washington, D.C. is dedicated to increasing donations in the United States for blood, organs, and tissue donor organizations," said Howard Ullman, Chairman and CEO of Souvenir Direct Inc., the contracted distributor of the wristbands. "The Give Life Foundation is currently spearheading a sustained public awareness campaign to change the culture of donation in the United States -- to turn our country into 'Donation Nation.'"
He continued, "We are pleased to see a positive reaction to a promotional vehicle which will help raise monies needed in order to raise awareness for the need for all of us to donate blood."
The wristbands will be red silicone bands with the words "Give Life" engraved in the band. Bands can be purchased online at www.givelifewristbands.com. SDI has been contracted to manufacture, ship, warehouse, and drop ship to customers the Give Life bands.
BUSINESS: CHDT is a holding company which, through its subsidiaries, is engaged in trading Chinese manufactured goods in North America and in business development in China and in North America for foreign companies. CHDT's global trading partners include one of the largest retailers in the world and two major resort-theme park companies in North America.
FORWARD-LOOKING STATEMENTS: This press release includes "forward-looking statements" within the meaning of the federal securities laws. Although CHDT (the "Company") believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Many factors are beyond the Company's and its subsidiaries' control. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's existing and future filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions as set forth in the Company's current and future public filings with the Securities and Exchange Commission and herein.