FT. LAUDERDALE, Fla., Dec. 6, 2004 (PRIMEZONE) -- China Direct Trading Corporation's (OTCBB:CHDT) wholly owned subsidiary Souvenir Direct Inc. (SDI) has begun taking orders for the Give Life Foundation on their website at www.givelifewristbands.com and will begin shipping orders next week as far away as the United Kingdom. But SDI has also begun marketing these wristbands to 40,000 promotional products distributors and the response has been overwhelming. The company has hired additional staff to handle this new product line which is the fad promotional item of the year and orders are being taken for high schools, foundations, and discussions are now underway with sports licensees for distribution into colleges and professional sports.
"This item is truly a phenomenon as we have never seen our phones ring off the hook for an item from so many distributors nationwide. The majority of orders taken are for high schools, as the wristbands have become very popular among children from the ages of six to sixteen. The Give Life Foundation distribution opportunity has launched us into this product line and we aim to become a major supplier of this product in the US," said Howard Ullman, Chairman and CEO of SDI.
Information on custom wristbands can be found on the left column of the homepage at www.givelifewristbands.com
BUSINESS: CHDT is a holding company which, through its subsidiaries, is engaged in trading Chinese manufactured goods in North America and in business development in China and in North America for foreign companies. CHDT's global trading partners include one the largest retailers in the world and two major resort-theme park companies in North America.
FORWARD-LOOKING STATEMENTS: This press release includes "forward-looking statements" within the meaning of the federal securities laws. Although CHDT (the "Company") believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Many factors are beyond the Company's and its subsidiaries' control. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's existing and future filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions as set forth in the Company's current and future public filings with the Securities and Exchange Commission and herein.