ATA Retail Service Expands Twin Pack Stain Pen Distribution to All Kmart Super Centers Nationwide


IDAHO FALLS, Idaho, Jan. 27, 2005 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that ATA Retail Services has started distribution of their proprietary Twin Pack Stain Pen(tm) to all Kmart Super Centers Nationwide, Kmart HLDG Corp(Nasdaq:KMRT).

ATA Retail Services started distribution of the Twin Pack Stain Pen(tm) to major retail outlets as a result of an agreement that Morgan Sampson and Source Direct entered in October 2004. The Agreement extends exclusive marketing and distribution rights to Morgan Samson SCA and allows ATA Retail Services to manage and distribute the Twin Pack Stain Pen(tm) to major retail outlets utilizing more than 10,000 J Hook and Clip Strips in more than 5600 retail outlets located throughout the United States. As a result of ATA Retail Services distribution effort the Twin Pack Stain Pen(tm) is currently being made available to consumers at the following retailers: Albertsons(NYSE:ABS), Kroger (NYSE:KR),Safeway, Inc (NYSE:SWY), Kmart HLDG Corporation (Nasdq:KMRT).

Deren Smith, President said this: "As a result of the ATA Retail Services marketing effort our Twin Pack Stain Pen(tm) is gaining visibility throughout some of the largest retailers in the United States."

Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Draper, Utah is a state-of-the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial industrial and private label automotive cleaning products industry. Simply Wow(r) is a registered trademark; Stain Pen(tm) and Works On The Spot(tm) are trademarks of Source Direct holdings, Inc. For additional information visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.



            

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