Tele2 Launches ADSL Services in The Netherlands


NEW YORK and STOCKHOLM, Sweden, March 29, 2005 (PRIMEZONE) -- Tele2 AB, ("Tele2") (Nasdaq:TLTOA) (Nasdaq:TLTOB) (Stockholmsborsen: TEL2A and TEL2B) the leading alternative pan-European telecommunications company, today announced that following the ongoing success of its fixed and mobile telephony operations in the Netherlands, it is now complementing its product offering by launching attractive ADSL services.

Tele2 is using KPN's ADSL network for its product offering, ensuring that Tele2's customers have a high quality ADSL connection with speeds up to 2 Mbps.

Lars-Johan Jarnheimer, CEO of Tele2 said: "Adding ADSL to our product offering in the Netherlands is a natural step for us, following our successful fixed telephony launch in 1997 and mobile telephony launch in 2001."

Tele2 is Europe's leading alternative telecom operator. Tele2 always strives to offer the market's best prices. With our unique values, we provide cheap and simple telecom for all Europeans every day. We have close to 28 million customers in 24 countries. We offer products and services in fixed and mobile telephony, Internet access, data networks, cable TV and content services. Our main competitors are the former government monopolies. Tele2 was founded in 1993 by Jan Stenbeck and has been listed on Stockholmsborsen since 1996. The share has also been listed on Nasdaq since 1997. In 2004 we had operating revenue of SEK 43 billion and reported a profit (EBITDA) of SEK 6.6 billion.

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CONTACT
Lars-Johan Jarnheimer, President and CEO, Tele2 AB
Telephone: + 46 8 562 640 00

Hakan Zadler,  CFO, Tele2 AB
Telephone: + 46 8 562 640 00

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Dwayne Taylor
Telephone: + 44 20 7321 5038
Lena Krauss
Telephone: + 46 8 562 000 45 

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