CERRITOS, Calif., April 25, 2005 (PRIMEZONE) -- Mass Connections(R), the nation's industry leader in retail marketing services and consumer-related promotions, will present its proven retail marketing success at the 2005 Food Marketing Institute Show May 1st through 3rd at Chicago's McCormick Place. The 2005 FMI Show is the largest event for supermarket retailers and product manufacturers with over 1,000 exhibitors from 133 countries.
Mass Connections will display its latest innovations, perform simulated background checks, and meet with attending retailers and CPGs. The convention provides attendees an excellent opportunity to experience the benefits of in-store promotions and Mass Connections' extensive industry knowledge and exclusive technology.
Giving conference participants a complete picture of Mass Connections' technological innovations and expertise, Mass Connections will present co-exhibitors at FMI, The MC Card activity will be displayed, which tracks event personnel performance, and GIS, Mass Connections' partner responsible for the very important and low-cost background checks Mass Connections provides its retail partners.
As the only marketing firm in attendance at the FMI Show, Mass Connections expects to instill a powerful impact on those companies not currently utilizing in-store promotions, as well as those who already enjoy Mass Connections' high quality of marketing knowledge.
Caroline Nakken, President and CEO, is excited at Mass Connections' participation at the FMI Show: "Mass Connections expects to impart on visitors to our booth that live in-store commercials and product presentations are the most effective form of product advertising in the industry. I encourage visitors to the FMI Show to stop by Booth No. 3666 and see how Mass Connections can deploy the talents of chefs, vet techs, cosmetologists and college students across the U.S."
With the recent acknowledgement by the Chairman of the Joint Chiefs of Staff for their postcard campaign, Connecting with Our Soldiers, as well as publishing their intensive year long research on the retail industry, Touch America: The Consumer Connection, Mass Connections is at the forefront of promoting America's top retailers and product manufacturers.
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. Mass Connections provides unique marketing design, sourcing components and distribution for in-store events. With unrivaled experience in event promotion, the company focuses on memorable programs that deliver effective messages to America's consumers. Mass Connections' works with America's top consumer brands and retailers to display the latest products to the retail marketplace. With nationwide coverage, Mass Connections is the solution for your company's promotional needs. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.