FRESNO, Calif., April 26, 2005 (PRIMEZONE) -- Pappas Telecasting Companies, the largest privately held, commercial television broadcast group in the United States, today announced that Mark Hodorowski, Creative Services Director of the company's Fresno Fox affiliate, KMPH-TV, has been promoted to the newly created position of Corporate Director of Promotion. The appointment is effective immediately. In his new position, Mr. Hodorowski will oversee the promotions departments of all of Pappas Telecasting's English-language television and radio stations. He will report to Howard H. Shrier, Senior Executive Vice President and Chief Operating Officer of the company's TV Stations Group.
In making the announcement, Mr. Shrier said, "Mark's leadership and enthusiasm will provide important promotional guidance to all of Pappas Telecasting's English-language stations. He is an accomplished marketer with a proven track record of success. We expect that he will make tremendous contributions as a member of our corporate management team."
Mr. Hodorowski commented, "I feel very fortunate and grateful for this opportunity and I look forward to this new and exciting phase of my career. Promotion of the stations and their programming is an integral part of the Pappas philosophy, and the creation of this new position reaffirms the importance of this discipline to our company's success."
Mr. Hodorowski's new duties will include recruiting, training, and developing station promotion managers and their staffs; organizing and coordinating the purchase of promotion media for each Pappas station; and establishing and developing a program for creative idea and resource sharing among the company's stations.
Since July 2003, Mark Hodorowski has been the Creative Services Director for Pappas Telecasting's stations in central California, where he has been responsible for all aspects of marketing the company's stations KMPH FOX 26 (Fresno-Visalia), KMPH FOX 17 (Merced), KBFX FOX 58 (Bakersfield), KFRE WB 59 (Fresno-Sanger), and KVBE-FM "Vibe 107.5" (Fresno). Prior to joining the company, he served as Promotion Manager for television stations in Springfield, Missouri, Madison, Wisconsin, and Milwaukee, Wisconsin. Previously, he held various positions at WVTV-18 in Milwaukee, culminating in his promotion to Promotion Manager of that station. In the community, Mr. Hodorowski has been involved with Easter Seals, The United Way, Mothers Against Drunk Driving, Make-A-Wish Foundation, and Boy Scouts of America.
Company Profile
Pappas Telecasting Companies is the largest privately held, commercial television broadcast group in the United States in terms of U.S. Household coverage as defined by Nielsen Media Research. The company owns 25 market-leading Fox, WB, ABC, CBS, UPN, and Azteca America affiliates, and operates three other stations pursuant to local marketing agreements, in all regions of the United States. Additionally, Pappas owns 15 on-air digital channels, operates three others under LMAs, and has an agreement to purchase one additional digital channel. The company holds construction permits to build 24 additional television stations, and has an option to purchase a construction permit for a full-power, five million watt station. Pappas also owns KVBE-FM "Vibe 107.5" in Fresno, is moving KTRB-AM 860 from Modesto to the San Francisco-San Jose radio market, and is constructing KPMP-AM 840 in Modesto. According to statistics from Nielsen, Pappas Telecasting television stations serve more than 15% of all U.S. television households. In addition, the company owns or operates television stations in markets reaching 34% of U.S. Hispanic households and nearly 37% of all U.S. Hispanic persons age 2+. In total, Pappas owns, operates, or is constructing stations in 25 Designated Market Areas.