CRESTLINE, Calif., April 27, 2005 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FRBV) announced today that the Company is continuing its aggressive marketing campaign to promote "Brand Awareness" for FRBV and its products. As part of this campaign, the Company is partnering with School Entertainment Activities Program (SEAP) of Los Angeles, CA. (www.seap.org)
SEAP conducts hundreds of concerts annually in Southern California schools and around the community targeting over 2 million youth in Los Angeles alone. These events provide a platform for businesses, the media and entertainment artists to become involved with programs and activities that are provided to the schools at no-cost, through sponsorships from those businesses looking to benefit from this goodwill and extended exposure. Corporate America, the media and the recording industry have become an integral part of the equation that helps solve current educational issues. These businesses can be proud of their investment in the future of our children through their direct involvement in the educational community with SEAP. This is a sure win opportunity that complements the efforts of various business entities working in a conglomerate effort to shape the future through a bone fide relationship with the academic community (students, faculty, and parents). This relationship will immediately provide businesses like FRBV, immediate acceptance, brand awareness and loyalty. SEAP believes through proven efforts that there is no other marketing vehicle that provides a platform for these business entities to maximize product acceptance in Southern California schools and the commercial marketplaces.
FRBV President, Bennett Vinson commented, "This relationship provides FRBV with tremendous exposure (and brand awareness) to a very crucial market sector 'schools.' The current trend for California and other states is to provide students with healthier beverage options; and it is our belief that our products will provide a solution to the California Board of Education. Getting our products into the schools could represent millions and millions of dollars in revenue for us, SEAP has been instrumental in doing this for other beverage companies in the past. Exposure is one of our number one goals; this relationship helps to achieve that."
Fire Mountain Beverage Company (FRBV) develops, markets, sells, and distributes branded purified and flavored water beverages. The Company's products are oriented to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life. FRBV has relationships that immediately provide the Company with distribution in thousands of retail locations including major food chains.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.