FOOTHILL RANCH, Calif., May 3, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the further expansion of its wristwatch line with the release of two new styles. The company's new SADDLEBACK(tm) and JURY(tm) timepieces combine the precision of Swiss movement with Oakley design authenticity.
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http://www.primezone.com/newsroom/prs/?pkgid=1583
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"These new inventions illustrate the wide range of design technologies that we are able to deploy in premium timepieces," said Oakley President Colin Baden. "Oakley takes advantage of production innovations from its diversified range of performance products, including the ability to combine dissimilar materials to create something greater than the sum of its parts. For our latest timepiece inventions, we integrated premium leather into the design language by blending it sculpturally with the metal."
Oakley's new SADDLEBACK(tm) timepiece expands on design concepts from the company's Military/Industrial Division. The large, easy-to-read display includes luminous phosphors for low-light environments, and has a date display. SADDLEBACK(tm) combines the precision of Swiss made, gold plated five-jewel movement with the durability of 316L high-grade stainless steel. Its comfortable wrist mount of genuine leather can be worn as a stand-alone strap or looped through a leather sheath. The pure sapphire crystal is enhanced with antireflective (AR) coating for minimized glare and the stealth of a reduced reflective signature. Water resistance of 10 bar (330 feet/100 meters) is optimized by a dual-sealed crown. SADDLEBACK(tm) also offers the endurance of a 74-month battery.
Embracing the design language of Oakley's premium JUDGE(tm) wristwatch, the new JURY(tm) timepiece blends the elegance of stainless steel with the finesse of sculptural sophistication. It offers the precision of Swiss made, gold plated ten-jewel movement and includes a dedicated second hand sub-dial. Two unique architectures are available. The first provides the ergonomic comfort of a surgical grade stainless steel band that surrenders to the shape of the wrist. The second is a genuine leather wrist mount that can be worn as a stand-alone strap or looped through a leather sheath. Both renditions feature the opulence and durability of a pure sapphire crystal.
Oakley's new SADDLEBACK(tm) timepiece is available with a Stealth Black finish for $450 or with a Honed finish in four optional color combinations for $400 each. The new JURY(tm) timepiece is available with a Polished or Honed finish in several color combinations, plus the option of a stainless steel or leather band. The JURY(tm) prices range from $500 to $625.
Oakley's commitment to the unsurpassed quality of Swiss watchmaking is reflected in the company's ongoing involvement in the World Watch Fair in Switzerland, a venue that showcases some of the finest timekeeping instruments in the world.
OAKLEY SADDLEBACK(tm)
PART DIAL RETAIL
NUMBER FINISH FACE BAND PRICE
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Stealth Stealth Black
10-174 Black Black Leather US $450.00
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Brown
10-175 Honed Ivory Leather US $400.00
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Black
10-176 Honed White Leather US $400.00
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White
10-177 Honed Grey Leather US $400.00
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Olive
10-178 Honed Olive Leather US $400.00
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OAKLEY JURY(tm)
PART DIAL RETAIL
NUMBER FINISH FACE BAND PRICE
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Stainless
10-168 Polished Gold Steel US $625.00
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Sunburst Stainless
10-169 Polished White Steel US $625.00
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Stainless
10-170 Honed Gunmetal Steel US $550.00
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Sunburst White
10-171 Polished White Leather US $550.00
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Sunburst Brown
10-172 Polished White Leather US $550.00
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Black
10-173 Honed Gunmetal Leather US $500.00
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About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of premium performance apparel and accessories, prescription eyewear, footwear, electronics and watches to consumers in more than 100 countries. Trailing-12-month net sales through March 31, 2005 totaled $598.6 million and generated net income of $44.7 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at www.oakley.com.
Safe Harbor Disclaimer
This press release contains certain statements of a forward-looking nature. Such statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including but not limited to growth and strategies, future operating and financial results, financial expectations and current business indicators are based upon current information and expectations and are subject to change based on factors beyond the control of the company. Forward-looking statements typically are identified by the use of terms such as "may," "will," "should," "might," "believe," "plan," "expect," "anticipate," "estimate" and similar words, although some forward-looking statements are expressed differently. The accuracy of such statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including but not limited to: the acceptance in the marketplace of the company's new products and changes in consumer preferences; risks related to the sale of OAKLEY THUMP(tm) and new product introductions in the company's electronics category; the company's ability to maintain approved vendor status and continue to receive product orders from the U.S. military; the company's ability to integrate and operate acquisitions, the company's ability to manage rapid growth; risks related to the limited visibility of future sunglass orders associated with the company's "at once" production and fulfillment business model; the ability to identify qualified manufacturing partners; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company's internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its retail customers; the ability to provide adequate fixturing to existing and future retail customers to meet anticipated needs and schedules; the dependence on eyewear sales to Luxottica Group S.p.A, which, as a major competitor, could materially alter or terminate its relationship with the company; the company's ability to expand and grow its distribution channels and its own retail operations; unanticipated changes in general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by retailers; a weakening of economic conditions could continue to reduce demand for products sold by the company and could adversely affect profitability, especially of the company's retail operations; terrorist acts, or the threat thereof, could adversely affect consumer confidence and spending, could interrupt production and distribution of product and raw materials and could, as a result, adversely affect the company's operations and financial performance; the ability of the company to integrate licensing arrangements without adversely affecting operations and the success of such initiatives; the ability to continue to develop and produce innovative new products and introduce them in a timely manner; reductions in sales of products, either as the result of economic or other conditions or reduced consumer acceptance of a product, could result in a buildup of inventory; the ability to source raw materials and finished products at favorable prices to the company; the potential impact of periodic power crises on the company's operations including temporary blackouts at the company's facilities; foreign currency exchange rate fluctuations; earthquakes or other natural disasters concentrated in Southern California where a significant portion of the company's operations are based; the company's ability to identify and execute successfully cost control initiatives; and other risks outlined in the company's SEC filings, including but not limited to the Annual Report on Form 10-K for the year ended December 31, 2004 and other filings made periodically by the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to update this forward-looking information. Nonetheless, the Company reserves the right to make such updates from time to time by press release, periodic report or other method of public disclosure without the need for specific reference to this press release. No such update shall be deemed to indicate that other statements not addressed by such update remain correct or create an obligation to provide any other updates.
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