BURNABY, British Columbia, Sept. 12, 2005 (PRIMEZONE) -- EYI Industries Inc. (OTCBB:EYII), (http://www.StopDrinkingPoison.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce a new wholly owned subsidiary, Essentially Yours Industries (Hong Kong) Limited, has been formed in Hong Kong, China for the purpose of promoting and distributing EYI Industries, Inc. (EYI) products.
Essentially Yours Industries (Hong Kong) Limited has appointed Dori O'Neill as the President and CEO. Currently, Mr. O'Neill serves as EYI Industries Inc.'s Executive Vice President and Chief Operations Officer. He leads the strategic direction and implementation of all issues related to Investor Relations. In the 1990's, he sold his marketing rights for an all-natural insecticide to a Public company and became Senior Vice President in charge of global operations. In this role, from 1990 to 1994, he opened offices in Japan and established sales organizations in 19 countries.
Essentially Yours Industries (Hong Kong) President and CEO, Dori O'Neill stated, "We believe the timing for such a move is ideal. We are extremely excited about penetrating the Asian markets with our unique line of health and wellness products." Mr. O'Neill added, "We also viewed many potential offices and hope to secure the location for our Hong Kong office in the very near future. It's very important for us to have the appropriate infrastructure in place, including right location, right office and the right people to help execute a successful business."
This press release is available on the company's official online investor relations site for investor commentary, feedback and questions. Investors are asked to visit the EYI Industries IR Hub located at http://www.agoracom.com/IR/EYI Alternatively, investors can e-mail AGORA Investor Relations directly at EYII@Agoracom.com.
About EYI (http://www.StopDrinkingPoison.com)
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that removes Arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE, is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural Energy drink.
EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
EYI Industries Inc. (OTCBB:EYII)