ON24's eMedia Center Captivates Customers and Accelerates Lead Generation

Innovative ON24 Solution Allows Global Marketers to Achieve the Benefits of Rich Media and Video Rapidly and Cost Effectively


SAN FRANCISCO, March 6, 2006 (PRIMEZONE) -- ON24 Inc., the global leader of webcasting and video communication solutions, today announced the general availability of ON24 eMedia Center, a full-service solution designed to create rich media presentations with high quality video, dynamic animation, and interactivity.

Rich media and video have become a business necessity as Fortune 1000 companies look to attract, retain, and build relationships with their customers. Rich media with video appeals to multiple senses, improving viewers' ability to understand and retain marketing messages. Whether it is corporate marketing, direct response, or advertising, the value of rich media and video is clear -- enhanced brand recognition, more effective lead generation, increased conversion rates and shorter sales cycles.

"With the release of eMedia Center, ON24 adds the creation and delivery of rich media, on-demand presentations to its existing and widely accepted webcasting solution," reports Ira M. Weinstein, Partner at industry analyst firm Wainhouse Research. "The inclusion of Flash animation and full motion video allows ON24 to provide a high-impact, interactive experience that should energize lead-generation and marketing efforts."

Built upon ON24's industry leading webcast platform and Flash technology, ON24 eMedia Center is designed for executive briefings, product launches, and lead generation programs -- where video and presentation quality is of the utmost importance. ON24 eMedia Center provides a number of appealing features including:



 -- High-definition video for high-quality professional
    presentations

 -- Flash animation of graphs, illustrations, and text to attract
    and engage your audience

 -- Interactive features to drive viewers to complementary white
    papers, datasheets, and other marketing collateral

 -- Custom console, flexible window size, and computer-generated
    background to correspond to your corporate appearance and
    marketing programs

 -- Agenda and chaptering feature allowing viewers to "jump" to
    presentation sections of particular interest

 -- Comprehensive registration and reporting modules to track
    viewer interest, user behavior, and lead quality

"Rich media with video is increasingly becoming the most effective way to build mindshare with your customers, capture their attention, and convince them to purchase your products," said Sharat Sharan, President and CEO of ON24. "Our eMedia Center solution allows companies to achieve the benefits of rich media and video quickly, and with greater simplicity and cost savings."

The launch of eMedia Center further demonstrates ON24's leadership in the webcasting and video solutions marketplace. With the availability of eMedia Center, ON24 now offers a comprehensive family of online solutions for lead generation, corporate marketing, and executive presentations.

To learn more about the value of rich media, online video, and ON24's eMedia Center, please go to http://www.on24.com/eMediaCenterDemo.

About ON24

ON24 is the global leader of webcasting and video communications solutions. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Hewlett-Packard, and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education, and executive announcements. Based in San Francisco, the privately held company was founded in 1998. For more information, please visit www.on24.com.

"A World of Webcasting Solutions. One Webcasting Provider"(tm) -- is a trademark of ON24.



            

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